Exercises for Marketing Management Section A • Indicate your answer by writing the letter corresponding to the correct answer in the questions. 1. Behavioural theory Maslow’s hierarchy of needs: a. Physiological need‚ safety needs b. Physiological need‚ safety needs‚ social needs c. Physiological need‚ safety needs‚ social needs‚ Esteem needs‚ Self-actualization d. Safety needs‚ social needs‚ Esteem needs‚ Self-actualization 2. Setting low price and aiming to enlarge market share
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Napster is a very popular web site that allowed many users to share music files. The way that Napster shared music files is through peer-to-peer sharing. These files that are called MP3’s (Motion Picture Expert Group 1‚ Audio Layer 3: an algorithm that compresses digital music files) were shared between registered users anonymously at no cost to the users. The format of MP3’s reduces the files allowing users to quickly and easily share these files. MP3’s can also be copied multiple times without
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Bottling Company Case Study Shelia Larry MAT 300 – Elementary Statistics Dr. Jean Guo March 22‚ 2015 I am the manager at a major bottling company. Customers have begun to complain that the bottles of our brand of soda contains less than the advertised sixteen (16) ounces of product. My boss has asked me to investigate and solve the problem at hand. I have asked my employees to pull and measure the amount of soda in each of thirty (30) randomly selected bottles off the line from all
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AIM 6202 – Wilkerson Company Everything you need is in the case and in the requirements provided below. I will not provide any interim feedback on this case so please do not send me any preliminary analysis to check whether you are “on track.” Address the issues/questions provided below in your case report. The format of the write up can be either in the form of detailed answers to each of the questions below or as a comprehensive‚ smooth-flowing case analysis. No page limits and you
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BUSINESS 501 ETHICS The Case of the Mattel Toy Company According to the instructions for this case study‚ three virtues were to be chosen to identify with the case study. In keeping with the instructions‚ I have chosen Honesty‚ generosity and justice as the 3 virtues to associate with the case. Stanford Encyclopedia of Philosophy states‚ “A virtue such as honesty or generosity is not just a tendency to do what is honest or generous‚ nor is it to be helpfully specified as a “desirable” or “morally
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PROJECT BASED PRODUCTION IN A SOFTWARE COMPANY The article presents a Greek company that develops pioneering software systems for multidisciplinary CAE processes and specially provides the appropriate technical support to the customers in order to use appropriately the specific programmes. The purpose of the current presentation of the company is the understanding of the idea of Project based production through the structure and the way of working in the company. Based on the deductive research‚
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noted in the book‚ “when a company changes the way it depreciates an asset in midstream‚ the change would be made to reflect a change in‚ either an estimated future benefit from the asset‚ the patterns of receiving those benefits‚ or the company’s knowledge about those benefits” (McGraw-Hill Companies‚ 2010). When this company changes there previous estimate‚ they don’t have to amend their prior financial statements because they are using the prospectively approach. The company would just show the change
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RUNNING CASE: Carter Cleaning Company Introduction The main theme of this book is that HRM is not just the job of a central HR department‚ but rather the responsibility of every manager. Perhaps nowhere is this more apparent than in a typical small service business. The owner/manager usually has no HR staff on whom to rely. However‚ the success of his or her enterprise (not to mention his or her family’s peace of mind) often depends largely on the effectiveness of the processes through which
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2. The case of FPT company: Basing on some information about the policies for employees and the development of FPT company. FPT has had many experiments in creating and implementing new business models of large scale. I assume the case: Huyen is a human resources (HR) specialist works for a large multinational corporation. Her company is based in Hanoi‚ Vietnam. However‚ the company employs more than from seventeen different countries and cultures
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Here‚ as Hures Company implemented its first information system in 1987 purchasing mainframe computer that served dumb terminals we can easily anticipate that the system has embedded database system which cannot run in individual process. As the system runs only in one computer it is 1-tier architecture. Fig: Mainframe and dumb terminals. In 1999 to cope with changes in both business and Information System environment and also to accommodate Y2K demands‚ the Hures Company ported applications
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