Magic Bullet Theory (Mass Media Communication Theory) Rey B. Labial Jr. Dr. Ismael N. Talili Presenter‚ TCM 3k2 Professor of Communication Introduction Theory Definition Magic Bullet Theory‚ also known as the Hypodermic Needle Theory‚ was the first major theory concerning the effect of the mass media on the society. The theory implies that mass media has a direct‚ immediate and powerful effect on its audiences. Theorist HAROL LASSWELL Background Information
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Communication is a transactional process and in a health context it is an important part of health and social care. Communication is an essential‚ instrumental and purposeful process. The communication transaction is one of sharing information using a set of common rules. In health and social care communication is a planned process the effectiveness of this planned process comes to fruition when the audience has achieved‚ acted on or responded to a message. The basic representative model of communication
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Communication theory is a field of information and mathematics that studies the technical process of information and the human process of human communication. According to communication theorist Robert T. Craig in his essay ’Communication Theory as a Field’ (1999)‚ "despite the ancient roots and growing profusion of theories about communication‚" there is not a field of study that can be identified as ’communication theory’ Origins[edit] The fundamental problem of communication is that of reproducing
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Argyle’s Communication Theory(Cynosaurus ) 6. Message understood (receiver) (etal‚ 2012) 5. Message decoded (decodes) Advantages Explains how communication is a two way process and therefore explains how conversation works. This means that health and social care workers need to be good listeners and need to check others are understanding what they are saying. Disadvantages Its emphasises that health and social care workers need to be good listeners and have a variety of communication skills to
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Theories of communication I will be discussing theories of communication by Argyle and Tuckman. Argyles theories are for one to one communication whereas Tuckman’s theory is for group communication. Argyle and Tuckman are two well known theorists who have put forward theories about interpersonal communication. Michael argyle (1972) The communication Cycle. Argyle believed that interpersonal communication is like learning how to drive‚ a skill that can be developed. It involves building an
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In interpersonal communication there are many theories that are similar yet different in many ways. The theories can be combined to describe people and how those people interact and communicate with each other. Many of these theories help explain how people in society form impressions of others‚ how they maintain these impressions‚ why people interact with certain people in society‚ and how people will use these impressions that they have formed later on in life. These theories also help people
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THEORIES OF COMMUNICATION (WITHIN A HEALTH AND SOCIAL CARE ENVIRONMENT) Health and Social care Level 3 BRA15436310 Zenobia Braund IN THESE SLIDE I WILL BE.. • Explaining the 3 theory’s of communication •Explaining the pros and cons of each theory •Using a health and social care setting to set a scenario TUCKMAN’S THEORY Theory 1 THEORY ONE.. TUCKMAN’S THEORY The background; Dr.Bruce Wayne Tuckman developed the theory known as ‘Tuckman’s theory’ in 1965. It is the explanation of the stages
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Theories of communication A theory is a set of ideas that can be used to understand‚ explain and make predictions about something. Theories of communication provide ways of analysing communication between people and give care practitioners an insight into what works and why. Michael Argyle (1925–2002) was a social psychologist who researched and developed theories about human communication and interpersonal interaction. He focused on both verbal and non-verbal communication‚ carrying out experimental
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Theories of communication My understanding of Argyles communication cycle is an idea occurs‚ and then a message is sent through verbal or non-verbal communication to another person. The message is then received and decoded; then an idea occurs meaning the cycle is repeated forming a conversation. For effective communication to occur the cycle needs to be repeated continuously with no interruptions- also known as barriers. An example of a barrier in the cycle is when the message is sent‚ if the person
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Theories has different definitions to it such as‚ “Theory is a coherent group of tested general propositions‚ commonly regarded as correct‚ that can be used as principles of explanation and prediction for a class of phenomena”‚ as well as “Theory is a proposed explanation whose status is still conjectural and subject to experimentation‚ in contrast to well-established propositions that are regarded as reporting matters of actual facts”. (“theory”‚ n.d.). Theories in communication are essential
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