"Kotler five product levels" Essays and Research Papers

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    Gross National Product GNP Top 10 (2004) (currency exchange rate) Country GNP ($ mill) 1 United States 10‚945‚792 2 Japan 4‚389‚791 3 Germany 2‚084‚631 4 United Kingdom 1‚680‚300 5 France 1‚523‚025 6 China 1‚417‚301 7 Italy 1‚242‚978 8 Canada 756‚770 9 Spain 698‚208 10 Mexico 637‚159 Gross National Product (GNP) is the total value of final goods and services produced in a year by domestically owned factors of production. Final goods are goods that are ultimately consumed

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    pORTER'S FIVE FORCES

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    Porter’s five forces model‚ which consist of Supplier’s Power‚ Customer’s Power‚ Threat of New Entrants‚ Threat of Substitutes and Degree of Rivalry‚ respectively‚ being conscientiously used in respect to our chosen company‚ to determine whether Amazon has benefitted in terms of competitive advantage by its different-than-others business model‚ or has it not. The rest of this research answer is organized as follows: first we shall look at why we chose Amazon‚ and then we shall study the five forces

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    New Product Launch

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    New Product Development for Microfinance: Design‚ Testing‚ and Launch Technical Note Number 2 New Product Development for Microfinance: Design‚ Testing‚ and Launch by Monica Brand ACCION International October 1998 This work was supported by the U.S. Agency for International Development‚ Global Bureau‚ Economic Growth Section‚ Microenterprise Development Office‚ through funding to the Microenterprise Best Practices (MBP) Project‚ contract number PCE-C-00-96-90004-00. i ACKNOWLEDGMENTS

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    The net domestic product (NDP) equals the gross domestic product (GDP) minus depreciation on a country’s capital goods. Net domestic product accounts for capital that has been consumed over the year in the form of housing‚ vehicle‚ or machinery deterioration. The depreciation accounted for is often referred to as "capital consumption allowance" and represents the amount of capital that would be needed to replace those depreciated assets. If the country is not able to replace the capital stock lost

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    Levels of Analysis

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    Levels of Analysis One of the key questions in international relations and foreign policy is the question of how you Scholars see several levels of analysis through which state behaviour can be examined.  System level System level analysis examines state behaviour by looking at the international system.  In this level of analysis‚ the international system is the cause and state behaviour is the effect.  Change in the international system will cause change in state behaviour.  The key

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    The Third Level

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    The Third Level   © 1950 by Jack Finney Summary and Analysis Charley‚ a young New York commuter wandering Grand Central station‚ accidently finds a portal that leads to 1894. Seizing the opportunity‚ Charley attempts to escape the rat race by buying a one-way ticket to his childhood town of Galesburg. Not having proper currency for the period‚ he is forced to postpone his plans to escape to the past. Both Charley’s wife and psychiatrist are worried he’s losing his grip on reality. Unable to rediscover

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    Porter five forces

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    Porter five forces Prepared by Dean Content 1. Introduction 2. Explanation of the Porter Model 3. Porters five forces Automobile industry 4. Conclusion and weaknesses 1. Introduction Audi History It all began with August Horch‚ one of Germany’s pioneering personalities automobile engineers. He set up business on his own in 1899‚ establishing Horch & Cie. Motorwagen Werke in Cologne on November 14 of that year. August Horch left the company in 1909 and immediately

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    Porter Five Forces

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    the threat of substitute products -- combine with other variables to influence a fifth force‚ the level of competition in an industry. Each of these forces has several determinants: The bargaining power of customers buyer concentration to firm concentration ratio bargaining leverage buyer volume buyer switching costs relative to firm switching costs buyer information availability ability to backward integrate availability of existing substitute products buyer price sensitivity

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    Information Level

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    It is both necessary and significant for the managers to learn about the evolution of management theory. As discussed in the class‚ modern management style is the mixture of Classical perspective‚ Humanistic perspective and Quantitative perspective. Knowing those previous theories can provide the managers a more comprehensive view about current opportunities and problems. The managers wouldn’t feel overwhelmed when dealing with unexpected questions. In addition‚ people can conclude and learn from

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    What Is A Product Mix

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    What Is a Product Mix? by Rick Suttle‚ Demand Media  Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions

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