ATLANTIC INTERNATIONAL UNIVERSITY A Model Theory for Generic Schema Management Models Kinan M Al Haffar UM4699SIT10550D 07/08/2007 Abstract The core of a model theory for generic schema management is developed. This theory has two distinctive features: it applies to a variety of categories of schemas‚ and it applies to transformations of both the schema structure and its integrity constraints. A subtle problem of schema integration is considered in its general form‚ not bound to any particular
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MARKETING According to Kotler & Armstrong (2008)‚ marketing is a social and managerial procedure by which people as a group or even individuals are being provided the things they needed and wanted through initiating and trading goods and values with other stated in the book written by Diola Z. & Tichepco E.‚ (2009) Miranda said that the major objectives of marketing‚ as a considered both social and economic process‚ are; (1) to meet the needs; (2) to satiate wants; and (3) to form new desires.
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Venture Concept Geri Rowland University of Phoenix FIN/375 Kent Moser December 24‚ 2012 Venture Concept Venture concept is business idea individual search to venture to profit big. New business idea takes more than just launching the new idea in hope its target consumer accept and support it and call it a success. Venturing out new business idea is a high risks to take because no one knows for sure if the targeted consumer will accept the new business idea; therefore planning for success
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Principles of Marketing‚ Junfeng Pan 1. Market segmentation Midea has considered several segmentation variables (mainly including city size‚ generation‚ and occupation) to segment the Chinese microwave oven market. Midea divided the market into two broader segment: householders in primary cities‚ and tertiary cities. The primary city markets has already been saturated‚ while there were a considerable number of potential customers in tertiary cities. On the other hand‚ in China‚ those people
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customer value‚ satisfaction‚ and loyalty? 2. What is the lifetime value of a customer‚ and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout the world for its singular focus on providing exceptional service and luxurious amenities. This customer-centered
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process. 8.2 Communication mix. (Team 3) 8.3 Budget. (All team: Media costs) 8.4 Media Selection Case: Dry Clean Express Technical note: The Marketing communications mix (Team 4) Final Project presentation (Week of May 20) BIBLIOGRAPHY Kotler‚Philip y Armstrong Gary MARKETING Versión para Latinoamérica Ed. Pearson México‚ D.F. 2007 COURSE GRADING: 2 Partial exams (20% each= 40%) Final presentation 30% Cases and team work (15% each= 30%) Note:
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Manual on Elective III – Hospitality Marketing By Amy Tan‚ Ph.D. Eliza Ching-Yick Tse‚ Ph.D. Cynthia Ling Wong‚ M.S. School of Hotel and Tourism Management The Chinese University of Hong Kong Hospitality Marketing Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to legal
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HiLCoE School of Computer Science & Technology SOA Based Generic Payroll Management System By Zaid Abdulkadir Mhamud A Project submitted to the Graduate Programme Research Office in partial fulfillment of the requirements for the Degree of Master of Science in Computer Science May 2014 HiLCoE School of Computer Science & Technology SOA Based Generic Payroll Management System By: Zaid Abdulkadir Mhamud Advisor: Dr Fekade Getahun Name and Signature
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Introduction The essence of the report is outlining a suggested marketing strategy for Best Western Westley Hotel Birmingham (Westly Hotel). The essential difference from previous work Section A is focusing in detail on target markets‚ for the future marketing direction of Westly Hotel in dealing with the marketing issues and problems. The main motivation is developing Westley Hotel’s marketing share‚ customer satification and making revenue. The challenges involves increased VAT‚ weak finance support
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The Concept of Self and its Marketing Interest Self-concept is described by Zhao‚ Li‚ Teng‚ & Lu (2014) as the image that we have of ourselves. This image is formed by interactive sources‚ such as material objects and ideas‚ but is particularly influenced by our interactions with significant others in our lives (Arnould‚ Price & Zinkhan‚ 2004). These sources interrelate with one another and depend on various situations and motives that the individual may currently have (Arnould‚ et al‚ 2004). Changing
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