"Kotler generic concept of marketing" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 5 of 50 - About 500 Essays
  • Satisfactory Essays

    Key Marketing Concepts

    • 1365 Words
    • 6 Pages

    CHAPTER 1 & 2 * What is marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * What is the marketing process? * Needs‚ wants and demands Needs : basic human requirements Wants: the needs becomes wants when they are directed to a specific objects and might satisfy the need Demands: are wants for

    Premium Marketing

    • 1365 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    Generic medicines

    • 7522 Words
    • 32 Pages

    Factors Affecting Physician’s Behavior to Prescribe Generic Medicines in Pharmaceutical sector in egypt By Mohamed Helal Al-Siufy Supervised by Dr. Ramy William This paper was submitted in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION (MBA) At Victoria School of Management Switzerland March 2014 CHAPTER 1 INTRODUCTION 1.1 OVERVIEW Researchers argue that generics became widely prescribed by physicians especially since

    Premium Generic drug Food and Drug Administration Pharmaceutical industry

    • 7522 Words
    • 32 Pages
    Powerful Essays
  • Good Essays

    Philip Kotler

    • 4580 Words
    • 19 Pages

    LEARNING OBJECTIVES After reading this chapter‚ students should: ❑ Know why marketing is important ❑ Know what is the scope of marketing ❑ Know some of the fundamental marketing concepts ❑ Know how marketing management has changed ❑ Know are the necessary tasks for successful marketing management CHAPTER SUMMARY From a managerial point of view‚ marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value

    Premium Marketing

    • 4580 Words
    • 19 Pages
    Good Essays
  • Good Essays

    Discussing the Concepts 1. Define marketing and discuss how it is more than just “telling and selling”. Marketing is managing profitable customer relationships. The two fold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. The old sense of making a sale is telling and selling‚ but in new sense it is satisfying customer needs. Selling occurs only after a

    Premium Marketing

    • 1018 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Define marketing concept

    • 1328 Words
    • 6 Pages

    1. What are the essential characteristics of a marketing-oriented company? Marketing oriented companies focus on customer needs and get close to their customers so that they understand their needs and problems. In the past‚ the Traditional Marketing Concept was achieved their profit and other objectives by satisfying customers but it neglects the competition. But now‚ the Modern Marketing Concept it achieve the corporate goals through meeting and exceeding customer needs and expectations better

    Premium Marketing

    • 1328 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Key Marketing Concepts

    • 879 Words
    • 4 Pages

    KEY MARKETING CONCEPTS Marketing Research December 13‚ 2011 Marketing is very important and a key concept in creating a successful business. “Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably” (Chartered Institute of Marketing). The primary purpose of a business is to obtain and retain customers. Through key marketing concepts‚ businesses have the opportunity to obtain customers which is vital to the life

    Premium Marketing

    • 879 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing concept and process Assignment Introduction In this assignment I will be explaining the general definitions of marketing and the concept and process of marketing. Marketing can be define in many different ways but all of them have the same point‚ Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. It generates the strategy that underlies sales techniques

    Premium Marketing

    • 916 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing Management Chapter 8 key points * To develop the best marketing plans‚ managers need to understand what makes each segment unique and different. * Effective target marketing requires: market segmentation; market targeting‚ and market positioning. * A market segment consists of a group of customers who share a similar set of needs and wants. Market segments are generally defined by looking at descriptive characteristics or behavioral considerations. * Geographic

    Premium Marketing

    • 1099 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Marketing Concept Summary

    • 831 Words
    • 4 Pages

    Summary Definition of Marketing Marketing is not manipulating consumers to get them to buy products they do not want and it is not just selling and advertising. Marketing is a group of activities designed to expedite transactions by creating‚ distributing‚ pricing‚ and promoting goods‚ services‚ and ideas. Marketing facilitates the exchange‚ the act of giving up one thing in return for something else. The central focus of marketing is to satisfy needs. (Example) People is willing to exchange

    Premium Marketing

    • 831 Words
    • 4 Pages
    Good Essays
  • Better Essays

    production concept marketers believe that customers will favor products that are available and in expensive‚ while Product concept makes marketers believe that the customers will favor products with most quality‚ features and performance. Under production concept‚ product gets cheap but under product concept‚ product usually gets expensive. Both of these concepts can lead to marketing myopia‚ but still useful in some situations. Products like ‘sun chips’ can follow the production concept‚ because Bangladesh

    Premium Recycling Marketing

    • 1927 Words
    • 6 Pages
    Better Essays
Page 1 2 3 4 5 6 7 8 9 50