Marketing Management - cheat sheet Definition of marketing: Marketing is an organizational function and a set of processes for creating‚ communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders -American Marketing Association (2004). New assumptions: “Connect and collaborate”‚ not “command and control”. Market as forum for cocreation of experiences. Customers and partners as co-creators of value‚ Value-centric
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1) Hahn Company uses the percentage of sales method for recording bad debts expense. For the year‚ cash sales are $300‚000 and credit sales are $1‚200‚000. Management estimates that 1% is the sales percentage to use. What adjusting entry will Hahn Company make to record the bad debts expense? Debit Bad Debt Expense $12‚000‚ Credit – Allowance for Doubtful Accounts $12‚000 2) Using the percentage of receivables method for recording bad debts expense‚ estimated uncollectible accounts are $15‚000
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STUDY Before the Exam Question 1 Macy’s is considered which type of organizational customer? Answer | | Producer. | | | Intermediary. | | | Government. | | | Nonprofit. | 2 points Question 2 "From a marketing perspective‚ product quality primarily depends on‚ " Answer | | the price of a product. | | | a product working as it is supposed to work. | | | quality control procedures used during manufacturing. | | | the customer’s specific requirements and
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with planning managers might be expected to minimise the damage or create opportunities. In some ways I feel that demographic change in the UK represents more of an opportunity because it may create marketing opportunities as market demands change. If the business can adapt or develop their marketing strategies and tactics then this may create sales opportunities. For example for the company IKEA their traditional product value is low price high volume product but the movement into mid to higher
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Helen Adams Keller Helen Adams Keller was born on June 27‚ 1880 in Tuscumbia‚ Alabama she was the first of two daughters born to Arthur H. Keller and Katherine Adams Keller. Keller wasn’t born without sight and hearing and at 6 months old she was speaking. When she was only 18 months old Keller contracted “brain fever” producing a high body temperature. After a few days after the fever broke‚ her mother noticed she didn’t react when the dinner bell was rung or when someone waved there hand in
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ACCT1501 Practice Exam Questions 2014S1 QUESTION 1 (8 Marks) Financial Reporting Principles‚ Accounting Standards and Auditing‚ & Sustainability Reporting Provide short answers to the following: 1. What are generally accepted accounting principles? (2 Marks) 2. If you have a good idea and expect to make a lot of money from the idea is that a sufficient reason to recognise an asset? Explain why or why not. (2 Marks) 1 ACCT1501 Practice Exam Questions 2014S1 3. How can financial
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Week 1 assignment 1 1CA1-1 (FASB and Standard-Setting) Presented below are four statements which you are to identify astrue or false. If false‚ explain why the statement is false. 1. GAAP is the term used to indicate the whole body of FASB authoritative literature. 2. Any company claiming compliance with GAAP must comply with most standards and interpretations but does not have to follow the disclosure requirements. 3. The primary governmental body that has influence over the FASB is the SEC.
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CJUS Final Review 1. Know what the Fifth Amendment limits? Limitations on the exercise of governmental power or authority and prevent person from being tried twice for the same offense‚ testify against himself. 2. Sixth Amendment guarantees what? The Sixth Amendment guarantees the right to legal counsel at all significant stages of a criminal proceeding. 3. The eighth amendment bars what? U.S. constitutional amendment forbidding excessive bail‚ excessive fines‚ and cruel and unusual
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PMP Exam Sample Questions (1) A Project Manager is at the project kick-off meeting. He confidently states the vision and mission for the project. This PM is exhibiting the following leadership style: 1. Hierarchal 2. Authoritarian 3. Charismatic 4. Associative Answer:C (2) You are in charge of developing a new product for an organization. Your quality metrics are based on the 80th percentile of each of the last three products developed. This is an example of: 1. Statistical
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Biography of Helen Keller [pic] Helen Adams Keller was born on June 27‚ 1880‚ in Tuscumbia‚ Alabama. Before she was 2 years old‚ Helen Keller lost her sight and hearing after a high fever. She was often frustrated and the family spoiled her considerably‚ though until Dr. Alexander Graham Bell urged them to find a teacher from the Perkins Institute for the Blind‚ she was unable to communicate. Anne Sullivan was that teacher. The next events are well-known: Helen Keller learning to understand
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