1. Introduction This marketing research project is focusing on Singaporean’s Perception of Apple iPhones. In this report‚ we will be studying on Singapore only. The reason for writing this report is because Singaporeans like to keep up with technology trends. Hence‚ there is always a demand for the latest handset models by major manufacturers‚ such as HTC‚ Nokia‚ Samsung and Apple. Therefore‚ it is important to find out Singaporean’s Perception of smartphones in order for‚ in this case Apple‚ to
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................................................................................................ 2 Research Methods Comparison...................................................................................................... 3 Marketing Findings...........................................................................................................................4 Other Research Methods...............................................................................................
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human market vs. vet | Conduct pre-emptive positioning to raise the barriers to entry in to this market | Human market much larger and more lucrative than vet market | Develop relationships with customers and build brand loyalty | Move focus from human market and create complexity in a small company with limited resources | Opportunity to define the market in the veterinarian space | The vet space learning’s may not transfer to the human market | Reduce the
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planning to target the Polish market. It also helps DC exporters to make a SWOT analysis‚ specific to their company. A SWOT (Strength‚ Weaknesses‚ Opportunities and Threats) analysis helps you to audit your company in relation to market developments and competitors on selected markets. The SWOT shown below visualises external aspects (opportunities and threats) on the Polish market and internal aspects (strengths and weaknesses) of your company‚ both affecting your market entry. You are only in control
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4 2. Features and Benefits to the customer 5 3. Proprietary Issues 5 4. Modification Needed 6 Rationale for Selection of Country and / or Market 6 1. Describe the Target Market 6 2. Why is this an appropriate market for the company and product 6 Market Entry Rationale 7 1. Describe your Market Entry Strategy 7 Legal / Political / Cultural Impact 8 1. Legal Issues 8 2. Political Issues 8 3. Cultural Factors 8 Pricing / Promotion
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suitable to adapt changeable customers’ preferences. With the development of technology‚ customers preferences are always updated due to global information transmit. Global Managers are capable to create more inventive products to keep and expand global markets. 2. Localization‚ which can avoid cultural conflict between local customers and global company‚ avoid future failure of investment of subsidiary of local company. Global managers must consider customizing products to comply with local national traits
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Statistics have shown that they can capture their target market on both their desired location. Second‚ is to provide knowledgeable customer service. Their extensive knowledge of the products‚ in addition of great customer service can secure a strong following by word of mouth. Third‚ customer looking for quality products. On top of providing excellent customer service‚ primarily selling quality products is the company’s opportunity for a niche market. As for threats‚ the first and main threat is clearly
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the Pacific Jeans Ltd‚ I’m able to find out some of the SWOT facts. The results of the SWOT analysis of Pacific Jeans Ltd are described in below: Strengths: 1. It has well reputation in the world market as well as local market. 2. It has own power station and water plant. 3. Attractive market program. 4. Modernized production plan. 5. It has modern technology based automated machine. 6. Has large washing plant. 7. Well educated and well experienced management team. 8. Efficient management
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Marketing Techniques P1 & M1 1. Examine the marketing techniques below‚ explain how each of the businesses utilise these marketing techniques to market their products (look at news articles for both businesses) |Marketing Techniques |Business1:Coca-Cola |Business2:Mc Donald’s | | | | | |Growth Strategies
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Summary 3 History 3 Current Vision 3 Short Term & Medium-Longer Term Plan 3 Detailed Financials 4 Industry and the Competitive Analysis 4 SWOT Analysis 5 New Vision 6 The new Mission 7 APPENDIX 8 Exhibit 1 – Loblaw Companies History and Market Standing 8 Exhibit 2 – Competition 8 Exhibit 3- Financial Analysis 9 Exhibit 4 – SWOT Analysis 10 Loblaw Companies Limited Summary History Loblaw
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