| | | | | Marketing Tourism and Hospitality Faculty of Business‚ Economics and Law | | Marketing Management/MKT5MMA | | Subject Learning GuideSemester 12013Bundoora Subject Coordinator: Associate Prof Clare D’SouzaInstance Coordinator:Professor Gillian Sullivan-Mort | | ENQUIRIESDr. Clare D’SouzaAssociate ProfessorLa Trobe UniversityVictoria 3083 | T 03 9479 1232F 03 94791549 E cdsouza@latrobe.edu.au | Table of Contents Subject Details 4 Learning Activity Details 10 Academic
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Chapter2-----Topic 2: Planning Marketing Strategies 1. Identify the major components of strategic planning and explain how they are interrelated. The components of strategic planning consist of four main parts: 1. Analysis of organization’s strengths and weaknesses & Identification of organization’s opportunities and threats 2. Organizational mission and goal 3. Corporate and business-unit strategies 4. Each functional area of the organization (Marketing‚ Production‚ Finance and
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TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE FACULTY OF ACCOUNTANCY‚ FINANCE AND BUSINESS ACADEMIC YEAR 2014/2015 SEMESTER 1 BACHELOR OF CORPORATE ADMINISTRATION (HONOURS) YEAR 2 BBDT2073 MARKETING MANAGEMENT GROUP WRITTEN ASSIGNMENT TITLE: _____DUTCH LADY MALAYSIA_____ LECTURER/ TUTOR: ____MR. LIM CHIN HOCK____ DATE OF SUBMISSION: _______17 JUN 2014_______ TUTORIAL CLASS: GROUP: _____GROUP 1‚8‚9_____ Company Background The story of the Dutch Lady was started from 50’s that is after the World War
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This is a summary about key rules for viral marketing campaigns. Viral marketing is described as a strategy by means of which people are encouraged to pass on a marketing content to other people. Viral marketing consists of six elements: give away valuable products/services‚ ensure an effortless transfer to others‚ easy scale from small to large‚ exploit basic behaviors‚ make use of existing communication networks‚ and take advantage of others’ resources. The secrets of viral marketing are: getting
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brand success is part of a well-thought-out plan to deliver strong and unique products‚ and to create an Apple culture. Apple made a revolutionary launch of its tablet‚ the iPad. In barely 3 months‚ more than three million iPads were sold. Apple’s marketing strategy has been exclusively unique; the company is constantly gaining competitive advantage in the digital market; translated in terms of customer loyalty.(Thompson‚ Gamble‚ & Strickland‚ 2007) How Apple gains customer satisfaction Products
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Analyzing the Marketing Environment Analyzing Needs and Trends in the Macroenvironment. Successful companies are those that can recognize and respond profitably to unmet needs and trends in the macroenvironment. Opportunities are also found by identifying trends. A trend is a direction or sequence of events which have some momentum and durability. For example‚ one major trend is the “increasing participation of women in the workforce.” This trend has profound the implications for economic
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Defining Services Services are about the economic activities offered by one party to another. On the other hand is about exchange for the customer money‚ time‚ and effort‚ service customers expect to obtain value from access to goods‚ labor‚ facilities‚ environments‚ professional skills‚ networks‚ and systems; but they do not normally take ownership of any of the physical elements involved. And then services also involve a from of rental‚ offering benefits without transfer of ownership such as
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Agricultural marketing This refers to the marketing of agricultural products e.g. Coffee‚ maize‚ tea. Etc. it is regarded as unique due to the characteristics of demand and supply of agricultural products. The production of agricultural products in countries such as Kenya‚ is characterized by A large number of small farmers. A lack of full control over quality and quantity of the output. Inability of individual farmers to engage in demand creation activities for their own produce. Seasonality of
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Essay For Marketing Management The brief analysis of the marketing management of luxury brands------Hublot watches Student ID:2049412 Student Name:Liu Hong The brief analysis of the marketing management of luxury brands------Hublot watches Hublot watches was born in 1980s. It is the top class wrist watch that first smelting precious metals and natural rubber raw materials for the brand in Switzerland.it have caused a revolution in clocks and watches when Hublot
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Bland Marketing Leads to Sleepy Sales Do you want to increase your company’s revenue? Do you have the guts for it? If so‚ then marketing consultant Jon Spoelstra’s new book‚ Marketing Outrageously‚ has arrived to add drive to your game plan. A former president of the New Jersey Nets (who increased the team’s revenue by nearly 500 percent)‚ and author of such marketing guidebooks as Ice to the Eskimos and Success Is Just One Wish Away‚ Spoelstra offers an amazing array of examples‚ suggestions‚
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