CASE: I Playing to a new beat: marketing in the music industry Questions: 1. Discuss the micro and macro forces that are affecting the music industry. Answer : Factors affecting the music industry include the following: • Consumers have created a new value curve for the music industry • Online file sharing and downloading where copyright holders are bypassed has put the traditional business model of the music industry in doubt • Competition for consumers time‚ attention
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Project Management (IT) Semester Project Submitted By: S. Muhammad Tamoor Akram 644-FMS/BBAIT/S09 akram.tamoor@gmail.com 0344-8800559 Submitted To: Sir. Nayyar Kazmi Due Date: 14th December‚ 2012 Summary of Chapter 12 PM BOK 4th Edition Project procurement management Project procurement
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Branding and Brand Management (defining what a brand is and how organisations come up with a brand name) Brand A brand represents what a customer thinks of a product and what the product means to them. It includes the name‚ logo‚ design etc. of a company/product. Brands can be very powerful and can be worth more than a company’s assets. Brand Equity Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It is a measure
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Course: Marketing Management 1 Max. Marks:20 Time: 20 minutes Name----------------------- Roll no.----------------------- Answer any 20 from the following Multiple Choice Questions: Circle/fill up the blank 1. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________. a. marketers b. merchants c. facilitators d. agents e. none of the above Answer: d 2. A ________ strategy involves the manufacturer
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difficulty: Easy 4. One of the chief roles of marketing channels is to convert potential buyers into profitable ________. a. sales b. marketers c. customers d. orders e. consumers Answer: d Page: 468 Level of difficulty: Medium 5. A marketing channel system is the particular set of ________ employed by a firm. Decisions about the marketing channel system are among the most critical facing a firm. a. marketing channels b. distribution/warehouse channels
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Memo#1 TiVo Case Marketing Management Cheng Zhang QUESTION ONE: Briefing the CEO TiVo is adding subscribers at healthy pace‚ but faces some serious issues that need to be resolved if the company is to move forward or remain viable. I believe there are three crucial areas that we should address: revenue enhancement‚ marketing‚ and research. The first issue is revenue enhancement - to generate positive cash flow. Due to competitive pressures and the general inertia potential customers
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Summary & point of view: Grönroos‚ chapters 7‚ 8 & 9 Summaries Chapter 7 Behind every service there is a complicated process of developing this service. The starting point is a basic service package consisting of 1) the core service‚ 2) enabling services (and goods) and 3) enhancing services (and goods). This package is being brought to customers through a service process full of interactions between customer and service organization. Key elements in this process are a) accessibility of
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Zenios Assistant Professor of Business Administration Email: bus.gn@fit.ac.cy n.gorovaia@frederick.ac.cy Text book: Jones G.‚ George J.(2006): Contemporary management‚ 4th edition‚ McGraw Hill. Chapter 1: Managers and Managing After studying this chapter‚ you should be able to: Describe what management is‚ why management is important‚ what managers do‚ and how managers utilize organizational resources efficiently and effectively to achieve organizational goals. Distinguish among planning
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8 3.0 The Marketing Mix 9 3.1 Product 10 3.2 Price 10 3.3 Place 10 3.4 Promotion 10 3.5 People 10 3.6 Process 11 3.7 Physical Evidence 11 4.0 Conclusion 14 5.0 Defining the Segment & Marketing Objective 14 5.1 SMART Objectives 15 5.2 Pestle Analysis 16/17 5.3 Swot analysis 17/18 6.0 Recommendations to changes to the Marketing Mix
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Introduction to the approaches to comparative international management Universalistic theories = claim that the phenomena of management and organization are subject to the same universal ‘laws’ everywhere in the world. It tends to predict that cross-national differences in management and organization will disappear in the future. Driving force is globalization. (e.g. contingency theory) Particularistic theories = posit that organization and management in different countries can differ fundamentally‚ and
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