1 SYLLABUS SUBJECT MARKETING STRATEGY TEACHER BOGDAN WIERZBIŃSKI (PHD) COURSE DESCRIPTION The main objective of this course is to deliver a wider knowledge about managing the markets and products with special focus on emerging markets. During the lessons student will work on case studies and they will solve marketing problems which arise from business circumstances. Students deal with business process of competitive strategy building in the context of main goals achieving. LEARNING OUTCOMES
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Apple’s new iPad Marketing Plan Made by: Vu Tien Thanh Bouy Yang Shi Lei QiaoLing Ma 2012 Executive Summary Although facing fierce competition from other companies‚ Apple is still indisputably at the top of the tablet market (54.7% market share in the 4th quarter of 2011). The company has sold nearly 33 millions iPad 2 in the year of 2011. On March 7th 2012‚ the company launched its “new” iPad (3rd generation) for this year. This report aims at the marketing analysis for the Apple’s new iPad.
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The book describes health information management as the practice of safeguarding patient records within in compliance of regulatory‚ accrediting‚ quality‚ legal and ethical standards. In addition to these standards the health information manager must strive for the goal of interoperability‚ due to the diverse nature of the health care environment. However‚ before a health information manager begins their duties‚ they must meet certain education requirements and obtain certain certifications due
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The Strategic Marketing Management Analysis of Lenovo Group Wang‚ Wen Cheng‚ Dept. of Business Management‚ Hwa Hsia Institute of Technology‚ Taiwan Chu‚ Ying Chien‚ Department of Tourism and Leisure‚ National Penghu University‚Taiwan Chen‚ Ying Chang‚ Department of Hotel and Restaurant Management‚ Ching Kuo Institute of Management and Health ABSTRACT In recent years‚ market competition in the market economy is fierce‚ the different economic performances and behaviors based on the enterprises’
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of goods‚ services‚ ideas or experiences to satisfy their needs and wants. The needs and wants of consumers often vary across different cultures‚ situations and individual characteristics.”(Marketing Management‚ Kotler and Keller). Proper study of consumer behaviour is necessary for the improvement of marketing strategies. Economic recession Economic recession is the term used to explain the condition when the economy has fallen down. It is nothing but a financial crisis. During recession the economy
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Project Audit Summary CTC CTC has been contracted to build a 7/8 scale model of the Ansari X Gauchito Rocket. The scale model will be used to test functionality of the rocket without incurring costs of building a full size rocket. The project plan has been constructed detailing each phase of the project as well as all practiced used to implement. This Audit will be used to summarize the best practices being implemented as well as areas that need to be improved. The Audit will serve as a tool
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Marketing Management – MM522 - Discussion 1 (Week 1) 1. Name the six steps in the marketing research process as discussed in the Kotler text. 1. Define the problem and research objectives. 2. Develop the research plan 3. Collect the information 4. Analyze the information 5. Present the finding 6. Make the decision 2. Why is it important to include all of these steps in the research process? Every research product is different‚ but you have to plan‚ prepare‚ and execute the research
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WHAT IS MANAGEMENT Its is basically achieving goals through people‚ manage the organization resources there are basically 3 resources financial resources ‚ human resources and physiological resources. Functions of management There are four functions of management planning organizing leading and controlling . Planning is basically defining the goals‚ answering the questions like what to do? How to do? In organizing phase managers allocate and manage the recourses‚ financial‚ human and
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This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings‚ original equipment manufacturing coatings‚ and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name
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