1. Given all the changes in the branding strategy for Mobinil over the years‚ has the Mobinil brand conveyed a consistent meaning to customers? Is this a benefit or detriment as the mobile service provider business moves forward in Egypt with the entry of Etisalat and Vodafone? In my opinion‚ Mobinil has conveyed a consistent meaning to customers because even after years of existing‚ they still focus on their main mission – providing reliable and simple services that increase interaction and improve
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Mobinil About Mobinil It is owned by large multinational successful organizations: France telecom & Sawiris enterprises ORASCOM It is the first company started telecommunication in Egypt. It offers a range of mobile phones & services. It keeps up with advances in technology and it continues in innovating new products & offers. It is the market leader in Egypt with more than 30 million customers. It provides customers with a high-quality products &/or services in low price. It has the highest market
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Mobinil OD CASE(HR Department) | Submitted By: * Ahmed Abdel moteleb * Bassel Adel * Khaled El Sherbini * Youssef Zaky To: Maha HafezDate: June 2010 | MBA Program Change Management Table of Contents 1. Executive Summary…………………………………………. 2. Introduction about Mobinil ………………………….………. 3. Why the company needed change 4. Entering and contracting 5. Diagnosing 6. Planning and implementing change 7. Evaluation and Institutionalization 8. Conclusion
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SWOT Analyses For MobiNil Co. Prepared By: Mohamed Mohamady kotb MobiNil Vision Become the preferred communication services provider in Egypt. Mission Providing the best customer experience‚ being a desired employer‚ creating value for our shareholders and proudly contributing to the development of our country. Social Responsibility Mobinil is one of the most active and leading corporate citizens in Egypt. As the leading mobile operator in Egypt‚ we believe that we have duties and
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Chapter 7 Targeting‚ and Positioning Building the Right Relationships with the Right Customers Learning Objectives 1. Explain how companies identify attractive market segments and choose a target marketing strategy. 2. Discuss how companies position their products for maximum competitive advantage in the marketplace. Chapter Overview The chapter emphasizes the key steps in target marketing: market segmentation‚ market targeting‚ and market positioning. Market segmentation provides
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Kotler and Keller (2009‚ p. 482) define retailing to encompass all activities in selling goods or services to the final consumers for personal or business use irrespective of the type of organization‚ how the goods are sold or where the goods are sold. The retail sector accounts for a sizable share of the Philippine economy. Patalinghug (2001) claimed that the retail trade sector contributed on the average 10.7 percent of the Gross Domestic Product (GDP) from 1981 to 1999 and
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human activity directed at satisfying human needs and wants through an exchange process’ process’ Kotler 1980 GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING ‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating‚ offering and exchanging products of value with others’ others’ Kotler 1991 GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING 5 Ps of Marketing
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Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha SUMMARY by logo copy.tif Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the
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Dell Corporation‚ Strategic Case Analysis prepared by Ijaz Qureshi and John Mufich‚ Argosy University Business School‚ San Francisco‚ California‚ USA. Case Analysis: Dell Corporation By: Ijaz Qureshi & John Muffich For: Dr. Admassu Bezabah B7405 Business Policy Seminar Summer II: 2004 © Ijaz and John‚ Argosy Business School‚ Argosy University‚ San Francisco‚ California‚ USA 1 Dell Corporation‚ Strategic Case Analysis prepared by Ijaz Qureshi and John Mufich‚ Argosy University Business
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LEARNING OBJECTIVES After reading this chapter‚ students should: ❑ Know why marketing is important ❑ Know what is the scope of marketing ❑ Know some of the fundamental marketing concepts ❑ Know how marketing management has changed ❑ Know are the necessary tasks for successful marketing management CHAPTER SUMMARY From a managerial point of view‚ marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value
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