Question 1 Given all the changes in the branding strategy for Mobinil over the years‚ has the Mobinil brand conveyed a consistent meaning to consumers? Is this a benefit or a detriment as the mobile service provider business moves forward in Egypt with the entry of Etisalat and Vodafone? Branding strategy made is because brands are powerful assets that must be carefully developed and managed. It is a key element in the company’s relationships with customers. Brands represent customer’s perceptions
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References: 26 "The world Fact book" https://www.cia.gov/cia/publications/factbook/geos/eg.html "Mobinil" http://www.mobinil.com/roamers/travel/awards.aspx http://www.aucegypt.edu/src/wsite1/background/nationalprofile/Population%20in%2 0Egypt.htm
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4. Egyptian Case Studies Azza El-Shinnawy and Heba Handoussa INTRODUCTION This chapter presents three cases of recent foreign investment in Egypt. In the case of the Egyptian Company for Mobile Services (MobiNil)‚ an international consortium takes over a state-run mobile phone service‚ and modernises its operations in a rapidly growing and transforming market. The local partner subsequently becomes a regional player in Africa and the Middle East. Glaxo Smith Kline‚ a leading pharmaceutical firm
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Operators Fixed Services Pay Phone PPCC Access Fixed Telephony Telecom Egypt ATS‚NTC‚Telec ard‚Telecom Egypt. TEVOTECH‚ Link One. Telecom Egypt. Telecom Industry External Assessment Mobile Services Operators Mobile Services GSM 2G & 3G Mobinil‚ Vodafone‚ Etisalat. SMS One to One Sama Tel‚ Digital sound‚ EME‚Quasar‚RazyTech‚ SMS one to many Egypt Linx‚OTS‚Arpu +‚Stryx‚ VictoryLink‚ VASMIX‚Techno Wireless‚MNS‚Advansys‚I Egypt Call‚ Actel Egypt . Telecom Industry External Assessment
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provide jobs for an ever increasing and young work force. The NTRA had promised quick decisions on rates and tariffs and was anxious to get a competitive multinational company established in the Egyptian mobile market to compete with the locally owned Mobinil which had started mobile service in 1995” (Harlow‚ 2011‚ p.6). Vodafone had to consider their ability to get returns on an initial investment in Egypt‚ due to the company
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they started their own information technology company‚ Innov8 (innovate) and created a customized ERP System‚ which was then connected to their customized PDAs (Personal Digital Assistants) by a cloud computing system that was made by LinkDotNet and Mobinil. Mashaweer’s Server A software component developed by Innov8 include the Mashaweer Server. The Mashaweer Server is a centralized application
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Positioning After the organization has selected its target market‚ the next stage is to decide how it wants to position itself within that chosen segment. Positioning refers to ‘how organizations want their consumers to see their product’. What message about the product or service is the company trying to put across. The UK car Skoda brand which has been taken over by Volkswagen has been re-positioned as a vehicle which had negative brand associations‚ to one which regularly wins car of the year
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Telecoms and fixed-line Developing regulatory systems in the telecoms sector of the Middle East have improved conditions for competitors although in almost all markets the main competitors to fixed-line incumbents are mobile network operators. Cross-border co-operation is becoming increasingly evident with regulators working together to improve services for end users and operators working together to deploy two regional terrestrial cables. Broadband continues to be the focus of incumbent operators
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questions based on Kotler‚ Keller‚ Bradly‚ Goodman‚ Hansen: Marketing Management‚ 2009. Harlow: Pearson. The answers need to be essay type. 1) Define what is marketing and describe what can be marketed (Kotler et al. 2009‚ 6 – 11). 2) Describe the marketing concepts/ philosophies and how do they differ from each other. (Kotler et al. 2009‚ 25) 3) What is involved in a marketing plan? Describe the main parts. (Kotler et al. 109 – 113). 4) Describe Ansoff’s intensive growth strategies. (Kotler et al 92 – 96)
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4th edition Kotler‚ Bowen‚ and Makens “Marketing is so basic that it cannot be considered a separate function. It is the whole of business seen from the point of view of its final result‚ that is‚ from the customers point of view…Business success is not determined by the producer‚ but by the customer.” -Peter Drucker ©2006 Pearson Education‚ Inc. Upper Saddle River‚ NJ 07458 Marketing for Hospitality and Tourism‚ 4thTourism‚ 4th edition Marketing for Hospitality and edition Kotler‚ Bowen‚ and
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