2.1 Project Definition/Classification/Initial Study 2.1.1 Project Definition The correct and complete definition of all reasonably foreseeable elements of a proposed project is the single most important element of the CEQA compliance process. Defining the Project CEQA applies to all “discretionary projects.” The term discretionary refers to situations in which a governmental agency can exercise its judgment in deciding whether and how to approve or carry out a project. The term project refers
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Dell established mobile technology park in Washington D.C. and New York by converting three eighteen wheel trucks and operated its factories round the clock to fulfill the unexpected customers demand. The trustworthy relationship between Dell’s management and work force made it possible to change the disastrous moment in the I.T industry to a great opportunity for the organization. Dell has very user friendly web site and half of Dell’s sale‚ half of tech support and three quarter of order status
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Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand
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totality of value and benefits it provides to the consumer” (Elliot‚ Rundle-Thiele & Waller‚ 2010‚ p.204). The theory behind this is that there are four product levels that create the total product concept and differentiate one product from the next. Core Product The core product is the fundamental benefit that responds to the consumer’s unsatisfied need or wants (Elliot‚ Rundle-Thiele & Waller‚ 2010‚ p.204). Within the context of the beers we have examined this can range from an everyday thirst-quenching
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Personal Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar from 1999 to 2000‚ P&G experienced difficult time because of inappropriate strategic direction. The company during that time was shaken from its heart as Jagar tried to implement some of the fundamental changes at the root of the consumer goods giant. Jagar’s efforts included modification of company’s culture‚ shifting P&G product portfolio into
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& Gamble (P&G) is a Fortune 500 American multinational company‚ and a world ’s leading consumer goods company. P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G now has 50 Leadership Brands‚ which are among the world ’s best known and which account for more than 90% of P&G sales. P&G entered the Chinese market through a joint venture in 1988. Now‚ P&G is the most
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determination of category management ; ④ Product description and basis of determination of main technical articles ; ⑤ Other contents need to be illustrated. (3) In Product registration standard‚ the composition of raw material and each component used in product should be instructed clearly‚ confirm the name of materials if
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in Malaysia. The company began its operation in Malaysia since 1990. Follow Me Industries Sdn Bhd is the sole manufacturing facility for all skin care and beauty products to Avery Wellness (M) Sdn Bhd. Avery Wellness business model involved in marketing and distributing skin care and sun care products within Malaysia market. The main distribution centres in Malaysia focus in all pharmacy chains‚ departmental stores and beauty retailers. The company is envisaged to transform from a local enterprise
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OPEN UNIVERSITY MALAYSIA FACULTY OF BUSINESS MANAGEMENT BMMK 5103 MARKETING MANAGEMENT Fathimath Numa Rasheed S1309011905 A041562 7910571 fanura@gmail.com Hamid Sodique Villa College ACKNOWLEDGEMENT I would like to extend my sincere gratitude to Mr. Hamid Sodique who lectured this module‚ for the continuous support and all the advice and thoughts that have been given. I would also be thankful to the assistance that
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Past Exam Questions Question 1 (Marketing – delivering and capturing value) a) Imagine you are purchasing a new IPAD device during the summer holidays. Discuss the types of marketing value you would get from purchasing and using this product offering (8 marks) b) Discuss what is meant by the following marketing terms a. the production concept b. marketing concept c. societal marketing concept (6 marks) c) Why are marketing relationships becoming more important for sellers? Identify
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