an important role in bringing up its sales and profitability. Today‚ the store design is different from it was in the 1960s. In 1968‚ McDonald’s evolved from stands with no seating into fast-food restaurants with attractive indoor seating areas (Kotler‚ et al.‚ 1996). Then‚ McDonald’s began adopting the innovation of offering sales via a drive-through window for its own units. Finally‚ the most recent development is the “soft playground‚” in which “the child is free to jump‚ crawl‚ and play ball
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introduced to marketing with one of the most renowned definition of marketing given by Philip Kotler “Marketing is the set of human activities directed at facilitating and consummating exchanges." (Philip Kotler 2009). Being new in marketing subject‚ I started with some bookish knowledge about marketing which included various topics like building clients‚ shaping market‚ developing marketing tactics‚ etc. (Philip Kotler 2009) Though I learnt a lot from bachelors‚ there were many stones which were still unturned
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competition. There are five different product mix pricing strategies that can be used for a firm. These are such as the product line pricing‚ optional-product pricing‚captive-product pricing‚ by-product pricing and lastly‚ product bundle pricing. (Kotler‚et al.‚2009) In this case‚ Payless’s used two different type of product mix pricing strategies to match their criteria. Firstly is the product line pricing strategy.Companies usually develop product lines rather than single products. A product
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life-style are selected from psychographic variable. As behavioral variable‚ creating benefits to consumer is most important. Market segmentation is “dividing a market into direct groups of buyers who might require separate products or marketing mixes.”(Kotler et al.‚ (2010)‚P264) Market positioning is based on market segmentation. It is related to what kind of and which
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loved by young and old. The movies are seen and purchased all over the world by every ethnicity‚ race‚ gender‚ and religion. The message is that dreams can come true no matter who you are or where you live. Demographic segmentation according to Kotler‚ P.‚ & Keller‚ K. L Marketing management (2012) refers to gender‚ age‚ income‚ occupation‚ family size‚ education‚ religion‚ race and nationality. Disney Junior that is specifically made for younger children‚ and Disney Radio and Disney Channel which
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all about creating differences. To brand a product‚ it is necessary to teach consumers “who” the product is—by giving it a name and using other brand elements to help identify it—as well as “what” the product does and “why” consumers should care” (Kotler‚ & Keller‚ (2007)‚ p. 136). One may use branding as a marketing option for the iPhone 4 throughout personal selling. Branding will help to improve sales of the iPhone 4 by defining and building the company ’s image and the product ’s image too.
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London‚ FT Prentice hall. JetBlue‚ (2011)‚ Advertisement retrieved 1st may 2012 from http://www.youtube.com/watch?v=Xm4y6zzBpjw&feature=related JetBlue‚ (2009)‚ Advertisement retrieved 1st May 2012 from http://www.youtube.com/watch?v=iT3ZJ4FiP7I Kotler Philip; Keller Kevin‚ (2008)‚ Marketing Management (13th Edition)‚ Prentice Hall. Levitt‚ Theodore (1983)‚ The Globalization of Markets‚ Harvard Business Review‚ 61 (3)‚ 92-102. Maynard‚ M‚ (2008‚ June 5)‚ More Cuts as United Grounds Its Low-Cost
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(1)What is marketing? According to Philip Kotler‚ “Marketing is human activity directed at satisfying needs and wants through exchange process”. There are many definitions of marketing but one of the simplest explanations is that: “Marketing is getting the right product or service in the right quantity‚ to the right place‚ at the right time and making profit in the process”. Marketing deals with identifying and understanding your customer and giving them what they want. It’s not just about advertising
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References: Blackwell Science Ltd. 2002 Food Service Technology‚ 2‚ p13 Blackwell Science Ltd Blackwell Science Ltd. 2002 Food Service Technology‚ 2‚ p14 (b) Kotler‚ P.‚ 2001 Kotler‚ P.‚ 2001. Principles of marketing. Third European edition. Essex: Pearson Education Limited. Page 434 Kotler‚ P.‚ 2005 Retail week‚ 2005. Fashion‚ September 23‚ 2005‚ p.2 Sainsburys http://www.jsainsburys.co.uk/index.asp?PageID=418&news_filter=all&Year=2006&NewsID=803 [Accessed 25 October 2006
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New York: Routledge Ltd. Kerin‚ R. (1992)‚ ’Marketing ’s contribution to the strategy Dialogue Revisited ’‚ Journal of the Academy of Management science‚ Vol. 20‚ Issue. 4‚ pp. 331-334. Kotler‚ P.‚ & Armstrong‚ G. (2006)‚ ’Principles of Marketing ’‚ (11 ed.). New Jersey: Prentice Hall International‚ Inc. Kotler‚ P. and Keller‚ K.L.‚ (2009)‚ "Marketing Management"‚ (13th Ed.). New Jersey: Pearson Education‚ Inc. Lancaster‚ Geoffrey A.‚ & Massigham‚ L.‚ (1993)‚ "Marketing Management"‚ UK: McGrew-Hill
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