UNIT 5: ACCOUNTING FOR DEBENTURES LEARNING OBJECTIVES I) II) III) IV) V) VI) VII) IX) X) Understand the meaning and features of debentures. Differentiate between shares and debentures. Understand different classes of debentures Journal entries regarding issue of debentures for cash and for consideration other than cash. Accounting treatment of debentures issued as collateral security Accounting treatment of issue and redemption of debentures at par‚ discount and at premium. Understand the methods
Premium Bond Stock Debenture
that meets these distinct lifestyle aspirations (Bulmer & Oliver‚ 2004). To do this it uses three main strategy practices; a well-selected product range specific to the targeted consumer; an arousing retail environment; and an engaging integrated marketing communications approach. As their mission statement affirms‚ the intrinsic approach to this entire strategy is the constant endeavour to “understand our customers and connect with them on an emotional level” in order to determine customer behaviour
Premium Marketing Brand
Basic Marketing Concepts – Fong 16/09/13 Company Report: JET BLUE 1. Give examples of need‚ wants‚ and demands that Jetblue customers demonstrate‚ differentiating these three concepts. What are the implications of each for Jetblue’s practices? Jetblue meets customers physical needs by providing unlimited snacks and beverages during their flights‚ they even meet their social needs by providing such great customer service that their customers can feel at home‚ and they even meet their individual
Premium Customer service Marketing
Case study on Consumer Markets and Consumer Buyer Behavior of Harley-Davidson Motorcycles [pic] Prepared for Course No: ETHM-4007 Course Title: Marketing Fundamentals. Course Teacher: Kamrul Hassan Prepared by • MD. SHAHADAT HOSSAIN MOJUMDER o ID- 71209001 EMBA Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka Objective.1. DEFINE
Premium Management Strategic management Organization
Core principles of marketing Core principles of marketing: There are seven core principles of marketing. They are as follows: 1. The marketing concepts 2. Marketing orientation 3. Satisfying customers needs and wants‚ 4. Market segmentation 5. Value and the exchange process 6. Product life cycle 7. Marketing mix 1. The marketing concept It is core principle of marketing‚ when hospitality and travel manager adopt marketing con-cept‚ they must belief on costumer need
Premium Marketing
A Report on the Principles of Marketing Orientation Executive Summary This report aims to outline the principles of Market Orientation and define the way in which a business unit within Experian (SME) applies these principles to its own marketing strategies. Through reviewing existing market orientation research and the dimensions within market orientation‚ customer orientation‚ competitor orientation and interfunctional co-ordination‚ the report will identify whether
Premium Marketing
Principles of Marketing‚ Junfeng Pan 1. Market segmentation Midea has considered several segmentation variables (mainly including city size‚ generation‚ and occupation) to segment the Chinese microwave oven market. Midea divided the market into two broader segment: householders in primary cities‚ and tertiary cities. The primary city markets has already been saturated‚ while there were a considerable number of potential customers in tertiary cities. On the other hand‚ in China‚ those people
Premium Marketing Microwave oven
1 SYLLABUS SUBJECT MARKETING STRATEGY TEACHER BOGDAN WIERZBIŃSKI (PHD) COURSE DESCRIPTION The main objective of this course is to deliver a wider knowledge about managing the markets and products with special focus on emerging markets. During the lessons student will work on case studies and they will solve marketing problems which arise from business circumstances. Students deal with business process of competitive strategy building in the context of main goals achieving. LEARNING OUTCOMES
Premium Marketing Marketing plan
of Course: Marketing Management 2. Course Code: BM6053 3. Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis 4. Rationale for the inclusion of the course/module in the programme This is a required course for the MBA Program of the School of Business and Economics‚ Universiti Malaysia Sabah. By taking this course‚ students will learn the importance of managing marketing activities and environments within
Premium Marketing Marketing plan Qualitative research
Introduction To Marketing: Reasons for management not disposing of a “dog” Large firms that comprise of different business and products (Business portfolio ) frequently carry out portfolio analysis. This is the process by which management evaluates each business portfolio to determine its current strengths‚ weaknesses and profitability. The company then uses this information to place its business portfolio into strategic business unit (SBU). “A SBU is a unit of the company that has
Premium Strategic management Strategic business unit Marketing