GENERAL PRINCIPLES OF MANAGEMENT Seminar By: Mithra.S Context: 1. What is Management? 2. Functions of Management a. Planning b. Organizing c. Directing d. Controlling 3. Major functional areas of Management e. Production Management f. Personnel Management g. Marketing Management h. Financial Management 4. Fayol’s 14 Principles of Management 5. Managerial Qualities and Training WHAT IS MANAGEMENT? Management is basically concerned
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process. 8.2 Communication mix. (Team 3) 8.3 Budget. (All team: Media costs) 8.4 Media Selection Case: Dry Clean Express Technical note: The Marketing communications mix (Team 4) Final Project presentation (Week of May 20) BIBLIOGRAPHY Kotler‚Philip y Armstrong Gary MARKETING Versión para Latinoamérica Ed. Pearson México‚ D.F. 2007 COURSE GRADING: 2 Partial exams (20% each= 40%) Final presentation 30% Cases and team work (15% each= 30%) Note:
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customer value‚ satisfaction‚ and loyalty? 2. What is the lifetime value of a customer‚ and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout the world for its singular focus on providing exceptional service and luxurious amenities. This customer-centered
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Planning Intellectual Property for Marketing Strategies in the Digital Content Chapter 2 Literature Review The primary object here is to review the relevant literature of the current state of marketing theories‚ applications of marketing strategies‚ intellectual property stipulations and the influences of the Internet to the digital content industry. The review eventually leads to inadequate resources: concepts‚ theories‚ and talents. In truth‚ there are still no generally accepted
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Team A Harold Moreland Learning Team Reflection Principles and Strategies StoneStonefield Limousine Services The number one strategy in managing a company of mostly drivers is to avoid micro-managing. As the owner You will not be able to ride along with the Chauffeurs on a daily basis to experience the interaction they will have with the customer. You must allow people to apply their creativity to their positions and
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Contents 1.0 Situational Analysis Error! Bookmark not defined. 1.1 Current Marketing Mix Error! Bookmark not defined. 1.1.1 Current Product Error! Bookmark not defined. 1.1.2 Current Price 1.1.3 Current Distribution 1.1.4 Current Promotion 1.2 Environmental Scanning 1.2.1 Political/Legal Environment Error! Bookmark not defined. 1.2.2 Economic Environment 1.2.3 Social/Cultural Environment Error! Bookmark not defined. 1.2.4 Technological Environment 1.2.5 Natural Environment 1.2
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Accounting soft ware has made it easier to set up accounts. The internet has made advertising and marketing able to reach a larger and wider audience. It has also enabled business owner to have face-to-face meetings online with anyone in the world. References AIU Online‚ (2011). ACCT205: Unit 1: Accounting Fundamentals [Multimedia presentation]. Retrieved from AIU Online Virtual Campus. Accounting Principles 1. ACCT205-1101A:15 website Financial Accounting 2010 Edition Godwin‚
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1 Description of Business The business shall be called LONG’S COMPUTERS AND MORE LIMITED. It shall be a private enterprise owned by Akeam Long and members of the Long’s family. This will be focusing mainly on Services and Marketing. This business will involve the repairing of computers‚ laptops and the selling of computers and accessories. The objectives of the firm will be to: - give our customers the best prices on computers and games. -Good quality products that will satisfy our customers
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University MM2711 Introduction to Marketing Individual Assignment on Marketing Ethics Student Name: Ching Hong Yan‚ Shirley Student ID: 12082678D Study Programme: BBA (Financial Services) Year 1 Tutorial Group: TUT004 (Wed 13:30) Introduction In recent years‚ marketing ethics has been much more in our concerns as the marketing activities often create some ethical dilemmas due to the conflicts of interests. With the assistance of moral principles and values‚ companies should act rightly
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1 6 Analyzing Consumer Markets Chapter Questions How do consumer characteristics influence buying behavior? What major psychological processes influence consumer responses to the marketing program? How do consumers make purchasing decisions? In what ways do consumers stray from a deliberate rational decision process? Copyright © 2012 Pearson Education 6-2 Consumer Behavior Copyright © 2012 Pearson Education 6-3 What Influences Consumer Behavior? Cultural Factors Social Factors
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