Marketing Principles of Marketing(euro edition) Kotler Armstrong Saunders Wong (658.8 KOT) Ch1 Intro: • Needs wants demands • Products • Value and Satisfaction • Exchange transactions relationships • Markets • Marketing Marketing Management • Negative demand • No demand • Latent demand • Falling demand • Irregular demand • Full demand • Overfull demand Marketing Philosophies •
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QUESTION 1 a) Define the term “MARKETING” Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the
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Principles of safeguarding and protection in health And social care Outcome 1.1 Physical abuse – Physical abuse is abuse involving contact intended to cause feeling of physical pain‚ injury or other physical suffering or bodily harm e.g. hitting‚ punching or kicking. Sexual abuse – Sexual abuse is any sort of non-consensual sexual contact e.g. forcing an individual to take part in any sexual activities or behave in inappropriate ways. Emotional/Psychological abuse – Emotional or psychological
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Learner Name Workplace address Qualification title and level Unit name and number Unit 4- Principles of safeguarding and protection in Health and social care Answer Please use this template when answering the knowledge worksheets. If you choose to use another template then please ensure that you include all of the information included in this document. photocopy/print as many sheets as required. Q no: 1. Abuse is: about a person inappropriately using their power over another
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What is Marketing Introduction Marketing has evolved a lot over the past few decades. It has adapted through the times changing. With the recognition of the Ad Age and Generation Y‚ marketing has become more interactive with the use of colour‚ image and sound. Marketing isnt only all about bringing the fun out of a product and service‚ but also a management strategy to improve profitability‚ through the transfer of goods and services for money and vice versa. Marketing Definitions The definitions
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the risks of hospital readmission‚ increase the likelihood of discharge from hospital‚ and prevent older people being placed in long-term residential care. The aim of this essay is to analyse the rehabilitation process and understand the principles of rehabilitation for nursing practice. This will be achieved based on the reason for the patient ’s admission. Discussion on the patient ’s rehabilitation needs‚ the rehabilitation members who were involved in relation to the phase of cardiac rehabilitation
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PRINCIPLES OF VALUATION Because rational people prefer to receive benefits sooner than later and make sacrifices later than sooner‚ money‚ which provides the option to buy benefits‚ is likewise preferred sooner to later. If an individual prefers money sooner than later‚ then he/she values a dollar today more than a dollar tomorrow or a dollar in one year from now. A dollar today is worth a dollar today: therefore‚ a dollar next year must be worth less than a dollar today since it is less preferable/valuable
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References: ankiw‚ N. G. (2004). Principles of Economics (4th ed.). Mason‚ Ohio: South-Wesrern. UPS Investors Relations ‚ 1999-2010 United Parcel Service of America‚ Inc Retrieved from www.investors.ups.com
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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Higher Nationals Marketing Planning Presented by: rubina bumma Date: 15th September 2009 Scenario Feet First is a small shoe shop located in the North of England. The owner has recently formed a partnership with a local competitor and they plan to merge their businesses and open a larger outlet under the same name. In order to succeed the owners must review a number of processes within the organisation. Task 1 – Marketing Audits a) Discuss
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