"Kotler product diversification harvard case studies" Essays and Research Papers

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    Dasani Case Study

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    A case study: DASANI in the UK 1. Introduction Coca Cola is one of the most famous companies in the world. Now that this spectacular growth had leveled out‚ the company is striving for future growth opportunities for their drinks businesses. Bottled water was earmarked as the next big event in the beverage industry‚ and the avenue for future growth. Dasani‚ one of the Coca Cola’ brands‚ had initially developed in the United States in an effort to capture the lucrative bottled water

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    for almost a century. Another Noda family who is very active in the shoyu industry was the Takanashi family who eventually became interrelated to the Mogi family through marriage. During the early years‚ Japan’s shoyu industry distributed their product in two ways: selling directly to the household or by wholesaling. The wholesales formed alliances that eventually took control on prices‚ inventory‚ and distribution of shoyu that gave them a monopolistic power. This led the Mogi and Takanashi family

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    Case Study

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    Case Study No. 3 A New Kind of Structure Admit it. Sometimes the projects you’re working on (school‚ work‚ or both) can get pretty boring and monotonous. Wouldn’t it be great to have a magic button you could push to get someone else to do that boring‚ time-consuming stuff? At Pfizer‚ that “magic button” is a reality for a large number of employees. As a global pharmaceutical company‚ Pfizer is continually looking for ways to help employees be more efficient and effective. The company’s senior

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    Case Study

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    Review Case 27: “Vodafone: Out of Many‚ One” Introduction: Vodafone is the biggest telecom company around the globe‚ who is serving the customers in Middle East‚ Asia‚ Europe and United States‚ with the company joint ventures‚ partnership‚ undertaking and speculation. Vodafone was established in 1984 as a subordinate of Rascal electronics plc and in 1991 after becoming an independent company it was named as Vodafone group plc. Today Vodafone employs more than 66‚000 employees around the globe

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    Case Study in Whole

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    STRATEGIC MANAGEMENT CASE STUDIES ASSIGNMENT QUESTIONS PART I 1 Case 1 Eastman Kodak This is a case about the challenges an established firm has to face when a new technology produces disruptive effects on its core business. The case then offers an example of core capabilities that become obsolete with the entry of new technologies that require new resources and capabilities. Broad theoretical issues that must be considered when preparing this case:  How can a mature‚ successful

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    Sonoco Products Company (A): Building a World-Class HR Organization Sonoco Products Company is a global packaging company that began in 1899 in Hartsville‚ South Carolina. During 1990’s Sonoco was one of the largest packaging companies in the world with revenues reached $2.6 billion through the manufacture and sales of consumer and industrial packaging‚ with 17‚300 employees across 285 operations in 32 countries‚ serving customers in 85 nations. During 1990’s the United States was

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    Case Study

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    Alex Sander’s Organizational Behavior Review Page 1 Alex Sander’s Organizational Behavior Review: A Brief Case Analysis Oakley Tyler Business 305-02 Professor Pratt October 9‚ 2008 Alex Sander’s Organizational Behavior Review Page 2 Alex Sander is the project manager at Landon Care Products‚ Inc. Alex is smart. Alex is self-driven. Alex is an asset to his company in that he makes intelligent decisions‚ faces challenges straight on‚ and confidently

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    1. The need being met by JetBlue is mainly transportation. In today’s world consumers need to be able to travel long-distances quickly and JetBlue’s practices ensure customer comfort/satisfaction along the journey. The wants of JetBlue’s customers are to safely and quickly travel on an airplane. They also want to be comfortable and treated well. JetBlue accomplishes this by providing leather seats and entertainment with great customer service. The demands of this airline’s customers are pretty

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    _______________________ Product Life Cycle Directions: Identify a sports product and describe its progression through the product life cycle. You might want to refer to the Gatorade example in the notes. You will probably need to do some research on your product to answer the questions. Type your answers. Answer the following questions in detail about your product. 1. Identify and briefly describe your chosen sports product. Be sure to choose only one specific product. Power Balance Wrist Bands

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    WorldCom Critical Thinking Case Study Not only did WorldCom’s organizational culture contributed to the accounting breaches‚ in my opinion it was the catalyst to its ultimate demise in July 2002. Richard Thornburgh stated that “WorldCom could not have failed as a result of the actions of a limited number of individuals. Rather‚ there was a broad breakdown of the system of internal controls‚ corporate governance and individual responsibility‚ all of which worked together to create a culture in

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