Kotler and Keller (2009‚ p. 482) define retailing to encompass all activities in selling goods or services to the final consumers for personal or business use irrespective of the type of organization‚ how the goods are sold or where the goods are sold. The retail sector accounts for a sizable share of the Philippine economy. Patalinghug (2001) claimed that the retail trade sector contributed on the average 10.7 percent of the Gross Domestic Product (GDP) from 1981 to 1999 and
Premium Supermarket Retailing Grocery store
human activity directed at satisfying human needs and wants through an exchange process’ process’ Kotler 1980 GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING ‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating‚ offering and exchanging products of value with others’ others’ Kotler 1991 GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING 5 Ps of Marketing
Premium Marketing
HRMT19020 Managing Organisational Change Profile information current as at 26--2013 20:58 Term 1 - 2013 e-Course Profile All details in this course profile for HRMT19020 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile. Referencing Style All submissions
Premium Change management Citation Airline
Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha SUMMARY by logo copy.tif Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the
Premium Marketing
Dell Corporation‚ Strategic Case Analysis prepared by Ijaz Qureshi and John Mufich‚ Argosy University Business School‚ San Francisco‚ California‚ USA. Case Analysis: Dell Corporation By: Ijaz Qureshi & John Muffich For: Dr. Admassu Bezabah B7405 Business Policy Seminar Summer II: 2004 © Ijaz and John‚ Argosy Business School‚ Argosy University‚ San Francisco‚ California‚ USA 1 Dell Corporation‚ Strategic Case Analysis prepared by Ijaz Qureshi and John Mufich‚ Argosy University Business
Premium Strategic management Dell Management
lineAustralian School of Business School of Banking and Finance FINS 2624 Portfolio Management Course Outline Semester 2‚ 2012 Part A: Course-Specific Information Part B: Key Policies‚ Student Responsibilities and Support Table of Contents 0 PART A: COURSE-SPECIFIC INFORMATION 1 2 2.1 2.2 2.3 2.4 2.5 3 STAFF CONTACT DETAILS COURSE DETAILS Teaching Times and Locations Units of Credit Summary of Course Course Aims and Relationship to Other Courses Student Learning Outcomes LEARNING AND
Premium Final examination Education Tutorial
something which is the quizzes if you tell the students for them because the students have a lot of subjects which must study for them either. Also‚ you can decrease like we did before for two quizzes you made them in one quiz that worth 20. I think will be better for student to have little quiz with more information to study will be hard but will decrease the pressure of the study for this course. Finally‚ I want to thank you so much for all what did and do for
Premium 2006 albums Education Truth
LEARNING OBJECTIVES After reading this chapter‚ students should: ❑ Know why marketing is important ❑ Know what is the scope of marketing ❑ Know some of the fundamental marketing concepts ❑ Know how marketing management has changed ❑ Know are the necessary tasks for successful marketing management CHAPTER SUMMARY From a managerial point of view‚ marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value
Premium Marketing
2 : Language focus D. Complete the sentences with was‚ wasn’t‚ were or weren’t. There were five contestants on the quiz show. () 1 The winner ________ American. () 2 The presenter ________ very good. () 3 The contestants ________ very intelligent. () 4 The viewers ________ happy with the result. () 5 There ________ another series. () 6 It ________ the worst quiz show on television. () E. Order the words to make questions and answers in the past simple. did / on TV / what / last
Premium The Final What Happened Television
Chapter 1 Marketing: Creating and Capturing Customer Value Objective 1: Define marketing and outline the steps in the marketing process. Objective 2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Objective 3: Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. Objective 4: Discuss customer relationship management and identify
Premium Marketing