marketing; ← Develop your skills in marketing analysis and planning; ← Familiarize you with marketing strategies and tactics; ← Enhance your problem solving and decision making abilities from marketing perspectives and insights. Textbook: Kotler‚ Philip and Kevin L. Keller (2006)‚ Marketing Management‚ 12th Edition‚ Prentice Hall. Teaching Outline: Week 1 Understanding Marketing • Course Introduction • What is Marketing Case:
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SEGMENTASI‚ TARGETING DAN POSITIONING PADA FREN A. PENDAHULUAN 1. Latar Belakang Pemerintah Indonesia mengatur dan mengawasi penyelenggaraan jasa dan jaringan telekomunikasi Indonesia melalui Departemen Komunikasi dan Informatika (Depkominfo). Departemen ini mewajibkan perusahaan penyelenggara jasa telekomunikasi untuk membayar beberapa biaya yaitu‚ Biaya Hak Pengguna Frekuensi (BHP)‚ dana kontribusi Universal Service Obligation (USO) sebesar 1% dari pendapatan kotor operator dipotong beban
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community project in Tainan Salun High Speed Rail Station of Taiwan‚ this study identifies the core values‚ target markets‚ and the demand of services of ecological communities. By incorporating research methods involving interviews‚ field survey‚ STP analysis‚ and a questionnaire survey‚ this study finds that the demand of the facilities and services of ecological communities is related to the household income and the values of ecological communities perceived by homebuyers. Based on the results
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INTRODUCTION As the traditional target market which is high school students is projected to decrease over the next ten years‚ we at regional state university need to come with a new idea of our target market. Other potential market segmentation can be considered by using these few methods that elaborated below. 1. MARKET SEGMENTATION Market segmentation provides businesses with the possibility of customizing a unique set of elements known as the 4P’s (product‚ price‚ place‚ and promotion) for specific
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MARKET SEGMENTATION A market is made up of people with one or more characteristics that make them to demand homogeneous product or service based on qualities of those products such as price or function. People in the same segment have similar needs and quality and therefore possess similar products and are charged similar prices‚ but they are different from other segments. Segmentation variables can be * Gender * Price * Location * Religion * Income * Interests * Size
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MBA503 - Marketing for Managers Session 1 2013 Faculty of Business School of Management and Marketing CSU Study Centre Melbourne Internal Mode Subject Coordinator Belinda Fridey Subject Overview Welcome to a new session of study at Charles Sturt University. Marketing is an enterprise wide opportunity for any organisation to understand its customers and the markets they might wish to participate in. Marketing management is concerned with identifying‚ entering and developing markets and aligning the
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Table of Contents 1. Background of Red Bull……………………….……..……………………………………..4 2. Critical Success of Red Bull ………………………….………………...……………….…4 2.1 STP Strategy……………….……………………………..………………..……………4 2.1.1 Target Market …………………………………………………………………..4 2.1.2 Positioning…………………..……………………………………………...……4 2. Marketing Mix Strategy…………………………………………………………………5 2.2.1 Product……………………..
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Developing awareness of the sustainability concept. Journal of Environmental Education‚ 34(1)‚ 16-20. ITSMA (2006)‚ marketing for sustainability‚ http://itsma.blogs.com/verge/corporate_responsibility/index.html available at: Kotler‚ Philip. Principles of marketing / Philip Kotler‚ Gary Armstrong. -- 14th edition Krajnc‚ D.‚ & Glavic‚ P. (2005). How to compare companies on relevant dimensions of sustainability. Ecological Economics‚ 55(4)‚ 551–563. Lozada‚ H. R. (2003)‚ Ecological sustainability and
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2: Recommendations 14 2.1 Mission 14 2.2 Objectives (SMART) 14 2.3 Segmentation‚ Targeting & Positioning (STP) 14 2.4 Marketing Mix (7P’s) 16 Implementation & Control 17 Conclusion 17 Appendices 18 References 25 Executive Summary This report provides
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Introduction STP (Segmentation‚ Targeting and Positioning) marketing is also called strategic marketing‚ involves finding correct segment in which to market your product‚ identify the proper target market and positioning the product to create maximum profits. The most important of STP marketing is determining exactly what benefits your product offers and who will benefit most from using it. STP is important for marketer to create a competitive advantage
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