Max Fresh Parent Company Colgate Palmolive Category Personal Care – Toothpaste Sector FMCG Tagline/ Slogan Switch on the power of freshness USP Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness STP Segment Personal Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen SWOT Analysis Strength 1. Toothpaste contains
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How are target markets selected? The selection of target markets is the second major phase of the STP process‚ as shown in the diagram below. (Where STP stands for segmentation‚ targeting and positioning.) As shown‚ firms initially segment the market and‚ as part of this process‚ construct segment profiles for each segment. Included in a segment profile is a detailed description of the segment‚ along with various size and profit measures. Using this information in conjunction with the firm’s
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g 1 mol b) 88.55g of carbon monoxide gas. 88.55 g x 1 mol x 6.02 x1023 molecules = 1.90 x 1024 molecules 28.01 g 1 mol c) 18.6L of chlorine gas (at STP) 18.6L x 1 mol x 6.02 x 1023 molecules = 5.00 x 1023 molecules 22.4 L 1 mol
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of hydrogen gas at STP (standard temperature and pressure). In the experiment‚ a magnesium ribbon was placed at the bottom of an eudiometer tube and allowed to react with 2M hydrochloric acid. The volume of hydrochloric displacement was measured and calculations determined the molar volume of hydrogen gas produced inside the eudiometer tube. After performing and taking the average data of two trials‚ it was concluded that the calculated value of one mole of hydrogen gas at STP was about 22.35 L/mol
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Acknowledgement Predominantly‚ I wish to place on record my sincere thanks to the Management of ICBT for allowing me to carry out this study. I wish to express my special gratitude to Mr. Gayan Jayasinghe‚ in Strategic Marketing Management‚ for the kind and willing guidance and constant interest and encouragement given to me during this study. It also my duty to record my thankfulness to all the lecturers of ICBT who gave us a wealth of knowledge and shared their experiences‚ which made this study
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OSI REFERNCE MODEL OSI LAYERS PROTOCOL EQUIPMENT AT THE LAYERS Some of the layers use equipment to support the identified functions. Hub related activity is “Layer One”. The naming of some devices designates the functional layer such as “Layer Two Switch” or “Layer Three Switch”. Router functions
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44 °C and a pressure of 729 torr. The balloon must be cooled to __________°C to reduce its volume to 3.78 L (at constant pressure). A) 38 B) 0 C) 72.9 D) 273 E) 546 3) If 50.75 g of a gas occupies 10.0 L at STP‚ 129.3 g of the gas will occupy __________ L at STP. A) 3.92 B) 50.8 C) 12.9 D) 25.5 E) 5.08 4) A sample of an ideal gas (3.00 L) in a closed container at 25.0 °C and 76.0 torr is heated to 300 °C. The pressure of the gas at this temperature is __________ torr
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week Research Results - Current STP (Mark eting Segmentation) Mass market technique Falls in undifferentiated marketing Research Results - Current STP (Marketing Segmentation) • Geographic segmentation Country and region wisely “Coca-Cola with Raspberry” in New Zeal and and “Coca-Cola Life” in Argentina Large demand toward healthier lifestyle – produce healthier products such as Co ca Cola Zero‚ Diet Coca Cola Focus on hot areas Research Results - Current STP (Mark eting Segmentation) • Psychographic
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different) A Company 1) Segments a market 2) Targets a Segment 3) Positions brand for that Segment 10/1/2012 Target Market STP Segmenting- analyze market Targeting- pick Positioning- offering product 1) Homogeneous Demand- thinking the product appeals to everyone equally - Mass marketing - does not use STP - get economies of scales ( advantage) - put all your eggs in one basket (disadvantage) -shift in consumer tastes (disadvantage ) - hard to shift new materials
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of hydrogen gas produced can be calculated using the original mass of the magnesium and the stoichiometric relationships between magnesium and hydrogen. 4.2 cm Mg(1m/100cm)(1.049g/1m)(mol/24.305g)(1 H2/1 Mg)= .0018 mol H2 The following is the STP volume of gas in L/mol (.0409L H2/.0018 mol H2)=22.7 L/mol The volume obtained in the experiment‚ 22.7 L/mol‚ had a .3 difference from the accepted value of 22.4 L/mol. The percent error can be found using the equation: [(theoretical-experimental)/(theorectical)]
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