9. A concrete highway is built of slabs 14 m long (20Cº). How wide should the expansion cracks be (at 20Cº) between the slabs to prevent buckling if the temperature range is -30Cº to +50Cº? I know I use the formula: L = LoT L = ? (Change in length of the slabs. We are solving for this.) = 12e-6 (Coefficient of expansion. I looked it up on page 388.) Lo = 14 m (Initial length of slabs.) T = 30 Cº (50Cº - 20Cº) (Change in temperaure. You only care about the hottest number
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The book I did was The Boy in the Striped Pajamas. The author is John Boyne and is characterized under historical fiction. In Berlin 1942‚ Bruno returns home from school and gets the surprise that his belongings are getting packed in crates. They are moving because Bruno’s father had gotten a promotion. He moves to a place called “Out-With.” The narrator talks about the main characters: Bruno‚ Maria‚ Gretel‚ Bruno’s Mother‚ Bruno’s Father‚ and Shmuel the most with a couple background characters.
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services‚ to create new customers‚ develop new market‚ and improve competitive strength [ (Armstrong & Kotler‚ 2009) ]. Advertising plays an important role in creating awareness in the minds of the customers toward the products or services of an organization. Advertisement’s assists in promoting the products and services in the global market for increasing the market potential [ (Armstrong & Kotler‚ 2009) ]. The advertising plan for Starbucks Delivery service is Setting objectives: The first step
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NUK adopts the line extension‚ which is a kind of brand extension strategy. Brand extension is that a firm (i.e. MAPA GmbH) uses an established brand (i.e. NUK) to introduce a new product (i.e. Silicone PREMIUM CHOICE Teat size 1‚ Small hole) (Kotler‚ & Keller‚ 2012‚ p.282). In addition‚ it selects the line extension that the parent brand (i.e. NUK) covers a new product (i.e. Silicone PREMIUM CHOICE Teat size 1‚ Small hole) within a product category it currently serves (i.e. nursing aids).
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CONTENT Part A Introduction 4 Current situation analysis 5 SWOT Analysis 5 Marketing mix 6 Competitor Analysis 9 Targeting segmentation analysis 9 External analysis 10 Part B 12 Introduction of digital market 12 Approaches of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22
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theoretical considerations to practical realities Constantinides‚ E. (2006). The marketing mix revisited: towards the 21st century marketing. Goi‚ C. (2009). A review of marketing mix: 4ps or more? International Journal of Marketing Kotler‚ P. (2009). Philip kotler marketing. Retrieved from http://www.philipkotlermarketing.com/ Kurtz‚ D. (2012). Contemporary business. (15th ed.). Customer driven marketing (pp. 330-333).
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of place decisions‚ Kotler (et al.‚ 2001‚ p. 513) claims that‚ "retailers‚ particularly fast foods chains‚ often state their seven P ’s of marketing to be‚ that is location‚ location‚ location‚ location‚ location‚ location and location." Hence‚ a retailer ’s location is the key to attracting customers. The costs of the building or leasing facilities are a major factor on the retailer ’s profits. Thus‚ site location decisions are among the most important the retailer make" (Kotler‚ et al.‚ 2001‚ p.
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compare and contrast two different research methods that are qualitative and quantitative methods endeavouring to highlight differences and similarities between them‚ and providing example how they are applied through airline industry. According to Kotler et al.( 2010 p. 124-125) “ Marketing research is a process that identifies and defines marketing opportunities and problems‚ monitors and evaluates marketing actions and performance‚ and communicates the findings and implications to managements.”
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1 INTRODUCTION What is a product? It is anything that can be offered to a market to satisfy a want or need Kotler (2003). But‚ if that’s all‚ then why does a customer prefer product A over product B‚ satisfying the same need. It might be because product A provides better features than product B. However‚ what if‚ product B matched its features to that of product A. It might be because product A provides longer guarantee than product B. However‚ what if‚ product B matched its guarantee to that
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is one of the four Ps in the marketing strategy‚ together with Product‚ Place and Price. Promotion is an important part of hospitality industry‚ especially when penetrating new markets and making more customers. (Kotler‚ Armstrong and Wong as cited in Meljoum‚ 2002). According to Kotler‚ et al (2006)‚ promotion is defined as activities that communicate the product or service and its merits to target customers and persuade them to buy. Further‚ promotion refers to decisions on how the business
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