Red Bull Name ID Asad Kabir 1020361 Sanjida Sarker 1020327 Shaira Noshin 1030014 Md. Saiful Islam 1030365 Md. Abir Hossain 1020430 Submitted to Abul Khair Jyote MKT 201 Sec: 04 2012 Submission Date 4/1/2012 Table of content Sl | Topic | Page | 1. | Introduction | 3 | 2. | Mission & Vision | 4 | 3. | Market Segmentation‚ Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk
Premium Marketing
MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages‚ from the rich to the poor‚ living in cities & in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For some it’s the best accompaniment for tea‚ while for some it’s a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific
Premium Marketing
MARKET SEGMENTATION ‚POSITIONING & TARGETING Market Segmentation Market segmentation is broadly classified into two categories: a.)Specific need based segmentation * Enhancement needs : this cater the need for having fresh breath and whiteness of teeth * Hygienic needs : This caters to the overall Oral care need b.)Demographic segmentation The segmentation was specially to target youth between 18-25 years‚ however it did not alienate the people who were above the age
Premium Marketing
w !.4PJ’lf‚)’� r;K I 3 -r(H [D . .>-c. (2’171-- -‚ EARSON -- Prentice . Hall Pearson Education International Editorial Director: Sally Yagan Executive Editor: Melissa Sabella Director of Development: Steve Deitmer Development Editor: Elisa Adams Manager‚ Product Development: Ashley Santora Project Manager‚ Editorial: Melissa PeJlerano Assistant Editor‚ Media: Denise Vaughn Marketing Manager: Anne Falhgren Marketing Assistant: Susan Osterlitz Senior Managing Editor:
Premium Marketing
Suthisa Kongsirikan 5280379 Marking Stragtegy Assignment Philip Kotler If I were a Chief Marketing Officer (CMO) I would choose to go to both the 8 hours lecturer the 2 and-a-half-hour dinner talk with Philip Kotler. The reasons I’ve decided to attend the 8hours lecture is firstly because‚ the lecture is consider a kind of training from Philip Kotler‚ you also will get a certification from it and I believe it would be a good experience because you will get the up to date information
Premium Marketing
Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha logo copy.tif SUMMARY by Chapter 4 Why Marketing Research? Successful Marketing Managers need timely‚ accurate and actionable information about consumers‚ competition and their brands to assess past performance‚ plan future activities and take strategic decisions leading to successful product launch or increase growth of a brand. Conducting Marketing Research and Forecasting Demand What is Marketing
Premium Marketing
Review of STP & Marketing Mix On Under the guidance of DR. reeti agarwal Submitted by: Krishnendu Karmakar (JL13FS23) Arindam Banerjee(JL13FS15) Paritosh Kumar Singh (JL13FS35) Rajneesh Kumar Sharma (JL13FS44) ACKNOWLEDGEMENT Report is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this report
Free Mobile phone Nokia Marketing
by Milton M. Pressley Creative Assistance by D. Carter and S. Koger 1-1 www.bookfiesta4u.com Chapter 1 Defining Marketing for the st Century 21 by PowerPoint by Milton M. Pressley University of New Orleans 1-2 www.bookfiesta4u.com Kotler on Marketing The future is not ahead of us. It has already happened. Unfortunately‚ it is unequally distributed among companies‚ industries and nations. 1-3 www.bookfiesta4u.com Chapter Objectives In this chapter we will address the following
Premium Marketing
STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel
Premium Chocolate
The business began in 1940‚ with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald
Premium Fast food Pizza Hut