RESEARCH PROPOSAL A STUDY ON THE IMPACT OF ORGANISED GROCERY RETAIL ON SMALL RETAILERS AT CHENNAI CITY INTRODUCTION There is a tremendous scope for India’s retail growth. — Mukesh Ambani‚ Chairman‚ Reliance Industries Limited Organized corporate retailing is poised to become the business of the decade in India. With 30% of the population under 30 years‚ consumerism has become the mantra of India’s youth. With that said‚ India’s retail sector is already transforming the lives of urban Indians
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have been unsucessful in my calculations. Here is the case scenario: One hundred customers at the Mall of Elbonia (MoE) were given a brief interview as they concluded their shopping trips. Examine the resulting data in the Mall of Elbonia Interview Results file. For each customer (by row)‚ the spreadsheet contains data on: The customer’s gender. How long the customer spent in the mall. How much he or she spent on food and clothing purchases. The customer’s rating of the mall’s friendliness
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AMONG CELEBRITY SUPPORTERS OF MAC AIDS FUND KIDS HELPING KIDS HOLIDAY CARD PROGRAM MAC AIDS FUND LAUNCHES 11TH ANNUAL KIDS HELPING KIDS CARD CAMPAIGN WITH $250‚000 GOAL‚ FEATURING CHILDREN’S ARTWORK TO BENEFIT FAMILIES IN AFRICA Kids Helping Kids is an annual holiday card initiative of the MAC AIDS Fund (MAF) with 100 percent of sales going to support pediatric AIDS programs worldwide. This year‚ the money from the sale of Kids Helping Kids cards and gift tags will directly help make
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Galleria is its very first branch here in the Philippines. These two stores can be further compared by the following factors: A. NATURE OF MERCHANDISE AND SERVICES OFFERED Toy Kingdom features a variety of world-class‚ good quality toys that kids would surely like. The toys vary in many ways. There are toys for girls and boys of all ages. They offer some sort of materials for children’s parties. The salespeople in the store are very approachable and responsive. They are willing to provide
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A PROJECT REPORT ON ADVERTISING AND KIDS Acknowledgement The subject matter of this report would remain incomplete without acknowledging gratefully the efforts and inputs of the people who made it possible. With deep sense of gratitude I acknowledged the encouragement and guidance received by Mr.Gajendar Sharma‚ for facilitating with suggestions/comments for maintaining the quality of the report. I feel indebted to all the kids and their parents especially who patiently
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what children are doing‚ they are always surrounded by advertisements. Whether it is watching television‚ Reading a book/magazine‚ or browsing the internet; advertisements are everywhere. Eric Schlosser has a good point when he argues in his essay “Kid Kustomers” that more advertisements are being directed towards children each day. It is not only directed toward children‚ but influencing children to beg their parents for products they do not need or even want. As in‚ the stuff they see on television
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Popular Kids vs. Unpopular Kids Everyone wants to be the popular kid in high school right? Not always true because popularity isn’t always as great as it looks. Belonging in the popular social group in high school can be a rough place for some individuals. In other words‚ the grass isn’t always greener on the other side. While unpopular teens wish to join the other side‚ they should consider a few things before making a rash decision. While pondering through the negative effects of being popular
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Shopping Center Unrest: The Battle Over Leases Q3Pros and cons of replacing a traditional department store with a Target or Costco Anchors point of view: Pros: Would provide a broader and a deeper assortment of shopping goods and services for the consumer. It would reduce the overall competition in their target market but eliminating a competitor in their specific area of goods. They would fill the replacement space and would share the cost of rent and payments to merchant Associations‚ depending
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various age groups of respondents visiting shopping malls.From this we can conclude that about 40% of mall visitors are of the age group 20-30 and they are youngsters who are students or who have just started earning income. Source : Survey Data Table given above shows how mall visitors are categorized on the basis of gender.About 66% comes under Female category.They enjoy shopping mall more than Mall which constitute only a minor part that is 34 %. Table 1.3 | | | Job Wise Classification
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FACTORS RESPONSIBLE FOR GROWTH OF MALLS One of the main reasons for the growth of modern retail is the fact that people today‚ especially from the middle and upper middle class have a large chunk of disposable income due to a dynamic and growing economy and hence the rising levels of income. This results in them spending more than ever before. Another aspect which has to be mentioned here is that the youth today are no longer depended on their parents to fulfil their needs and wants. All their
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