Good news for iPhone users and street art fans: in March‚ Adidas launched its Urban Art Guide for iPhone. Urban Art Guide is a free downloadable application‚ which allows iPhone users to access a Google map of Berlin indicating the location of the city’s urban art masterpieces. This application offers several functionalities‚ such as “Find artwork nearby”‚ “Tour guide”‚ or “Gallery”. Urban Art Guide also includes features like rating and comments for users. The guide offers a comprehensive overview
Premium Brand City Logo
hold on the Chinese mainland much more quickly than had previously been anticipated. A study jointly undertaken by Horizon Research and Horizonkey.com on leading sports shoe brands in 2003‚ Li Ning leads in brand loyalty with 53.4%‚ followed by Adidas and Nike with 39.8% and 39.1% respectively. However‚ two other domestic brands - Shuangxing and Anta - are not faring too well in the loyalty stakes‚ scoring 13.4% and 15.1% respectively‚ but that could be down to the fact that sufficient work
Premium Athletic shoe Brand Nike, Inc.
Analysis Evaluation Planning effective marketing strategies for a target audience An adidas case study Since it was established in Germany in 1949‚ by Adolf Dassler‚ adidas has been synonymous with the sporting industry. Today‚ adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world. Adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic
Premium Olympic Games Summer Olympic Games United Kingdom
selling points‚ but in fact‚ only into consumer groups‚ the emotional interaction with them‚ to find meet the emotional needs of the consumer brand meaning. According to the latest survey‚ brand sports shoes‚ "Nike‚" the highest price‚ followed by "Adidas." In China‚ the "Nike" price higher than the "Li Ning" brand 2.76-fold; However‚ with the price of living in the same sales --- the first is the "Nike" brand sales of similar brands in the highest. Not surprising that a huge volume of goods more expensive
Premium
Beyond the ‘iron triangle’: Stakeholder perception of key performance indikator (KPIs) in large-scale public sector development projects Objectives This research has objectives to investigate the perception of the key performance indicator (KPIs) in the context of large construction project in Thailand (Second Bangkok International Airport or Suvarna bhumi Airport). The research attempted to achieve the following objective: 1. The significance of key performance indicators in perspective
Premium Management Strategic management Strategic planning
Present a comparative business history of two firms - Adidas & Nike in respect to their rivalry Present a comparative business history of two firms - Adidas & Nike in respect to their rivalry Abstract In my essay I introduce the topic by presenting a brief history of the beginnings of each of the two firms. Adidas originating in Germany and Nike originating in America. I then go on to introduce some of the first products the companies made and the technological breakthroughs they respectively
Premium
Module 3 Case Assignment 2– Under Armour’s Strategy in 2013 – Good Enough to Win Market Share from Nike & adidas? 1. How strong are the competitive forces confronting Under Armour‚ Nike‚ and The adidas Group? Provide a five-forces analysis to support your answer. The competitive forces confronting Under Armour‚ Nike and The adidas Group are: Supplier Bargaining Power Under Armour Under Armour has established multiple suppliers of raw materials and fabrics‚ most of which are dispersed
Premium Marketing Brand Strategic management
Case 19 Mobile Marketing at Adidas Analysis Internal Strengths • Huge advertising budget ($900 million dollars in 04) • Sponsorships/cobranding with some of the biggest athletes (Beckham‚ Kobe‚ etc.) • Established brand name: Historically largest share of soccer market in Europe (until 03) • Hiring Nick Drake brought insider’s view of mobile technology and market Internal Weaknesses • “Second place” to Nike • No longer the European premier soccer brand • Smaller marketing budget
Premium Advertising
envIronment emPloyees 2012 mIlestones Performance 3 5 9 12 19 32 36 42 Ceo sTATeMenT Growing our business brings with it many challenges. our strategic Business Plan until 2015 – called route 2015 - sets out ambitious targets for the growth of the adidas Group. While working towards these strategic goals‚ we also want to meet society’s evolving expectations of business practices. these include our responsibilities towards our employees‚ the people who make our products‚ the environment and the communities
Premium Sustainability
occurring‚ and selection of the carrier. It is frequently the largest single cost among logistics activities. In this case studies‚ Adidas delivering their product virtually every country in the world and the same time they look UPS to travel extra mile for reach customer. UPS is also providing on-time delivery to the customer which is good for Adidas. This because of Adidas keeps on producing a lot of new item in every month. And many retailers are implementing a just-in-time delivery cycle‚ requiring
Premium Supply chain management Logistics Management