Air France Internet Marketing: Optimizing Google‚ Yahoo!‚ MSN‚ and Kayak Sponsored Search Kellogg KEL319 CASE BACKGROUND In 2007 Air France operated in the fiercely competitive business of international and domestic airline travel services. Catering to both business and leisure travelers‚ Air France turned to Internet marketing campaigns and search engine optimization to reach large customer segments in multiple countries including the United States. To be successful‚ Air France had to understand
Premium Search engine optimization Web search engine Pay per click
Case Study Analysis: Allied Electronics Corporation Ltd: Linking Compensation to Sustainability Metrics Dr. Venter and Venter Junior Robert Venter‚ second-generation Chief Executive (CE) of family-owned Allied Electronics Corporation Ltd‚ considered the pros and cons of more clearly linking the firm’s compensation system to sustainability performance. In June 2011‚ Altron‚ a multinational headquartered in Johannesburg‚ South Africa‚ controlled more than 200 companies in Africa‚ Europe‚ the US
Premium Decision making Sustainability Sustainable development
I. Summary Jollibee started in 1975 as an ice cream parlor‚ Mr. Tony Tan the young Chinese entrepreneur had an idea of putting up a business together with his two brothers and the financial backing of his father. In January 1978‚ the ice cream parlor evolved into fast food chain‚ the Jollibee Foods Corporation. At that time McDonald’s was making waves in the United States and Mr. Tan added the famous hamburger and hotdog sandwiches to keep up with the changing taste and lifestyle of customers. Jollibee
Premium Hamburger Fast food Philippines
mention the worth full guidance and unconditional support and cooperation I received from my friends. MANRAJ SINGH TABLE OF CONTENTS INTRODUCTION OF VIDEOCON WBCMS VIDEOCN GENESIS CRM * Steps followed at genesis * Customer detail KPI ANALYASIS TAT REPORTS CONCLUSION INTRODUCTION— Videocon has wide range of appliances ranging from dth‚ refrigerator‚ led‚ ac etc. To provide customer support Videocon employs specially designed CRM software called WEBCMS. Videocon has customer
Premium Customer relationship management
EXECUTIVE SUMMARY Formosa Plastic Group (FPG) was founded in 1954 and headquartered in Taipei‚ Taiwan with over 47‚000 employees. FPG was the largest private diversified chemical company that produced and sold a broad range of products which mostly related to plastic. It also operated 6000 bed hospital‚ medical college‚ a nursing school‚ and a technical college. FPG was organized into three major corporations and other affiliated companies. Those three major corporations are Formosa
Premium Balanced scorecard Management Strategic management
Ritz Carlton Case Group C-2 Arthur Ferrandez Georg Zollinger Joan Alba Joy D’souza Lisa Wesner Timothee Hochet Q1: What is Ritz Carlton really selling? • First of all‚ it is crucial to have clearly in mind the difference between the two companies involved in the case‚ Millennium Partners and the Ritz-Carlton company; • Millennium Partners: a real estate development group focusing on luxury flats in major US cities‚ which diversified its portfolio by investing in the hotel business. • Ritz-Carlton:
Premium Hotel Hotel chains
+ Stephen Kirk Level 2: Leadership & Team Skills Module 1: Developing yourself as a Team Leader Word Count: Flesch score: Contents 1. Introduction 2. Main body 3. Conclusions 4. References The importance of developing yourself as a team leader Introduction The purpose of this report is to understand the role and responsibilities of a the team leader. It will identify how toAlso being able to seek feedback from the team members in the workplace‚ which will help identify any areas
Premium Management Tour de Georgia UCI race classifications
John Jones a Production Manager at A. C. Gilbert‚ has developed an idea for improving Efficiencies in the manufacturing process at A. C. Gilbert. The idea came as a result of the innovative ideas program‚ and John has successfully trailed the program on one line in the processing plant. The program has been evaluated and found to be successful‚ and now in the process of implementing the program company-wide. TRANSITION ACTION PLAN Activities: · Production staff and process workers will be divided
Premium Management Manufacturing Project management
area for improvement. New Plant You are the asset management team of a new production facility. Your team is to develop the asset management plan for the life cycle of this new facility. You will need to: 1. Define business. Objectives and KPIs 2. Describe major physical assets‚ their functions‚ physical properties 3. Design/describe Plant layout 4. Provide diagrams 5. Setup plant hierarchy 6. Perform Data analysis 7. Identify major losses area for improvement 8. Apply methods such
Premium Project management Management Plan
to monitor on a digital dashboard. An executive information system is a specialized DSS that supports senior level executives and unstructured‚ long term‚ nonroutine decisions requiring judgment‚ evaluation and insight. A digital dashboard tracks KPIs and CSFs by compiling information from multiple sources and tailoring it to meet users needs. Using a digital dashboard Harley Davidson executives would be able to to gain access to more information. The key metrics could be sales by season‚ sales
Premium Decision theory Information systems Decision support system