MBA INTAKE 23 Corporate Strategy & Innovation Case study: United Drinks – BCG Matrix Lecturer: Pr. Dr. Broustail Joel Group: 1. NGUYEN THI THU HIEN 2. PHAN DANG THUY LINH 3. LE QUOC DANG Ho Chi Minh City‚ May 2015 CONTENTS 1. BACKGROUND AND OUR UNDERSTANDING OF THE CASE STUDY 1 2. ANALYSIS AND COMMENTS 3 2.1 Set up a BCG1 Matrix 3 2.2 BCG1 Matrix recommendations 4 2.3 Recommendations or requests for further analysis and additional information 4 Appendix 11 Enclosure 11
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The BCG matrix (see exhibit A below) is a tool that allows a user to plot a business’s products‚ allowing the user to better understand where the product is so that they can determine where the product needs to be. The BCG matrix plots a product on two dimensions‚ the first dimension (vertical axis) is the industry/market growth rate and the second dimension (horizontal
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America’s best food and beverage company‚ and we’ll get there by continuing to offer products consumers love‚ creating a performance-based culture that motivates and excites employees and becoming the best investment in the industry." - Kraft CEO Tony Vernon Kraft Foods Group is one of the biggest FMCG companies in North America with the annual revenues of more than $18 billion. With the courage of a startup and the base of a powerhouse‚ they have a mission to be one of the best food and Beverage
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are very different‚ The Boston Consulting groups (BCG) report clearly shows a deliberate approach to Hondas strategy in penetrating the US motor cycle market. The report documented by Richard Pascale “an insider’s account of Honda’s entry into the US market” shows a clearly defined emergent strategy. The following study is to better understand the Key differences between these two accounts of Honda’s entry into the US motorcycle market. The BCG report was requested by the British government to
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Cultural Intelligence (CQ). The aim of this paper is to illustrate the concept of CQ through the analysis and evaluation of the case of the merger between Kraft and Cadbury. Contents CQ: Cultural Intelligence 1 Components of Cultural Intelligence 1 Cultural Intelligence in Mergers and Acquisitions 2 Kraft Takes Over Cadbury 2 Cadbury 2 Kraft Foods 2 Pitfalls of Poor Cultural Intelligence 3 Evaluation 3 Summary 4 Exhibit 1 5 Exhibit 2 6 Bibliography 7 CQ: Cultural Intelligence
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|The External Factor Evaluation (EFE) Matrix | | | | |Key External Factors |Weight |Rating |Weighted Score | |Opportunities | | | | |1. U.S. sales of organic food and beverage have increased from
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time of administration. Objectives of EPI: To reduce morbidity and mortality rates among infants and children from six childhood immunizable disease\ Administration of vaccines Vaccine | Content | Form & Dosage | # of Doses | Route | BCG (Bacillus Chalmette Guerin) | Live attenuated bacteria | Freeze driedInfant- 0.05mlPreschool-0.1ml | 1 | Intradermal | DPT (Diphtheria Pertussis Tetanus) | DT- weakened toxinP-killed bacteria | liquid-0.5ml | 3 | Intramuscular | OPV (Oral Polio
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infection with MTB is that MTB attacks antigen-presenting cells‚ resulting in decreased MHC II antigen presentation. In order to find out whether MHC II is expressed on antigen-presenting cells‚ mice were infected with GFP(-) cells that were expressing BCG through aerosol infection. 2) From the introduction of the paper‚ how does MTB evade the immune system? MTB evades the immune system by invading macrophages. These macrophages are what harbor the mycobacteria causing mycobacterial inhibition of
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Company Overview PT Kraft Foods Indonesia – Kraft Foods Indonesia is one of the Indonesian majors food manufacturing companies. The company was established in 1980 and operated as a part of Kraft Foods Inc‚ one of the world largest global food company with annual revenues of more than $49 billion. Kraft Foods Inc headquarters in Northfield IIIionis. USA and operated for more than 100 years in more than 150 countries and supported by 127.000 diverse employees around the world. PT Kraft Food Indonesia
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confectionery. Cadbury is a British-based confectionery company‚ the industry ’s second-largest globally after the combined Mars-Wrigley Headquartered in Uxbridge‚ England and formerly listed on the London Stock Exchange‚ Cadbury was acquired by Kraft Foods in March 2010. The company was an ever-present constituent of the FTSE 100 from the index ’s 1984 inception until its 2010 takeover. The firm was known as "Cadbury Schweppes plc" from 1969 until a May 2008 demerger‚ which saw the separation
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