MarketLine Industry Profile Confectionery in India November 2012 Reference Code: 0102-0710 Publication Date: November 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED India - Confectionery © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0102 - 0710 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The Indian confectionery market grew by 12.6% in 2011 to reach a value of $1‚727.3 million. Market
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Used for Resource Allocation across Strategic Business Units and/or across Products: How does the existing portfolio of SBU’s (or products) fit together? Should elements be added or dropped? Where should investment be made? Portfolio Analysis: BCG The original model Based on cash flow Premise: in the long run cash generation
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cause trouble. The Boston Consulting Group ( BCG ) report was initiated by the British government to study the decline in British motorcycle companies around the world‚ especially in the USA where sales had dropped from 49 0n 1959 to 9 0n 1973. The two key factors the report identified was the market share loss and profitability declines an the scale economy disadvantages in technology‚ distribution‚ and manufacturing. The BCG report showed that success of the Japanese manufacturers
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Table of contents Introduction 1 1. MODELS & ANALYSIS 2 1. Models choices 2 2. Use of models 2 1. Porter’s five forces 2 2. BCG Matrix 3 3. Ansoff matrix 4 4. SWOT analysis 5 Bibliography 7 Table of figures Figure 1 : Porter’s five forces 2 Figure 2 : BCG Matrix 3 Figure 3 : Ansoff Matrix 4 Figure 4 : SWOT Analysis 5 * Introduction Nowadays‚ in a growing world trade‚ more and more companies are developing themselves at
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The Art of Storytelling for Marketers using adapted version of BCG Matrix The 3 essentials‚ experts never disclose about Storytelling The Art of Storytelling for Marketers using adapted version of BCG Matrix Jasleen Kaur Gumber The Art of Storytelling for Marketers using adapted 2015 version of BCG Matrix Introduction- Story‚ Storytelling and Their Elements Contents- Assumptions‚ Anagnorisis and the Success Matrix Over the last few decades‚ Marketers have started utilizing the art of Storytelling
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3.1 Product strategies with the regard to BCG-Model and the Ansoff-Matrix This section of the report deals with the product strategy and aims to assess the application of the BCG-Model and the Ansoff-Matrix to the Red Bull Company in the provided case study. In the first part of the section we will briefly touch upon the product strategy to highlight its critical importance as it is a key marketing decision area‚ being one of the elements of the marketing mix. Another significant matter that will
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|Trident |Kraft Foods Inc |1.8 |1.7 |$3‚354 |$3‚321 | |Reese’s |Hershey Co‚ The |1.3 |1.4 |$2‚553 |$2‚679 | |Galaxy/Dove |Mars Inc |1.3 |1.3 |$2‚407 |$2‚597 | |Milka |Kraft Foods Inc
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who gave us golden opportunity to do this wonderful project on the topic “BCG Matrix of AMUL”. While studying this project I gained lot of knowledge and information. Secondly I would also like to thank my Parents and Friends who helped me a lot in finishing this project within the limited time. I have made this project not only for marks but to also increase my 5 ACKNOWLEDGEMENT Contents What is BCG Matrix? The BCG growth- share matrix STARS CASH COWS DOGS QUESTION MARKS History
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The BOSTON CONSULTING GROUP (BCG) and his team in 1970‚ evaluated SBUs with respect to two dimensions‚ namely - Business growth rate‚ i.e.‚ how rapidly is the entire industry increasing‚ and - Market share‚ showing whether a business unit has larger or smaller share than its competitors. The combinations of Growth and Share provide four categories of SBUs for a Corporate portfolio. The BCG Matrix The BCG Growth-Share Matrix‚ 1970 Analysis of the BCG Matrix The combinations of
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product portfolio in which we rank our product or we can say that where our products are stands in the market. We’ve three Matrices under this tab. 1. BCG Matrix (Boston Contingency Group) 2. GE Matrix (General Electric) 3. Product/Market Growth Matrix BCG Matrix It is what how we maintain or analyze our product. Here’s the matrix. BCG Matrix Explanation If the industry is growing and your share is low‚ you’requestion mark (?). What are you doing? You need toimprove. Like Snakes industry
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