Introduction to Strategic Management Lecture 8: Strategy Formulation: Corporate Level Strategy Reference: Henry “Understanding Strategic Management”‚ Chapter 8 Lecturer: Mathew Teale Facilitator: Michelle Thong Learning Objectives After studying this topic you should be able to: • Explain what is meant by corporate strategy; • Assess the effectiveness of different growth strategies • Evaluate related and unrelated diversification strategies • Assess the use of portfolio analysis
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www.hbr.org The Threat of Global Gridlock by George Stalk‚ Jr. Reprint R0907T This article is made available to you with compliments of BCG. Further posting‚ copying or distributing is copyright infringement. The Threat of Global Gridlock COPYRIGHT © 2009 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by George Stalk‚ Jr. As our worldwide transportation network becomes less and less able to support the demands of a global economy‚ we’re heading straight into a crisis
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The sixth merger wave began in 2003‚ less than three years following the end of the previous cycle. Merger waves therefore are occurring on a more frequent basis with a much shorter quiet period. This sixth merger wave has been truly global and has seen more focus on strategic fit and attention to post-merger integration issues. It has been heavily influenced by the corporate governance scandals of the early years of the new millennium and the resulting laws and regulations that have been passed
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they called their land along the Delaware River Lenapehoking meaning Land of the Lenape (Kraft‚ 2005). At one time‚ the area known as Lenapehoking covered the southeastern portion of New York (including Staten Island and the western portion of Long Island)‚ the southwestern portion of Connecticut‚ Eastern Pennsylvania‚ all of New Jersey‚ and the northeastern portion of Delaware along the Delaware Bay (Kraft‚ 2005). Evidence of the Lenape Indian’s presence in this geographic region dates back
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INTRODUCTION Around the world‚ there is one name synonymous with chocolates - Cadbury. Named after its founder John Cadbury in 1824‚ Cadbury - Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge‚ England - began only as a coffee stall producing coffee‚ tea and drinking chocolate‚ to a global chocolate and confectionary producing giant it is known today. With only a little over a decade shy of 2 centuries of operation‚ Cadbury has been in various mergers and acquisitions. This
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BCG Matrix the Boston Consulting Group (BCG) Matrix is a simple tool to assess a company’s position in terms of its product range. It helps a company think about its products and services and make decisions about which it should keep‚ which it should let go and which it should invest in further. High Analyse RAte of MARket GRowtH ? « Invest Milk High Stars Stars generate large sums of cash because of their strong relative market share‚ but also consume large amounts of cash because
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1. Describe how the world economy is becoming more integrated than ever before. The global economy is becoming more integrated than ever before. The world trade organization (WTO)‚ now has 153 countries involved in more than 95 percent of the world’s trade. The global economy is dominated by countries in three regions: Western Europe‚ North America‚ and Asia. Europe is economically to form he biggest market in the world. Under the Maastricht Treaty‚ which formally established the European Union
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Nabob’s Green Bean Practices Nabob Coffee Company‚ formally under Kraft products since 1994‚ prides itself on developing sustainable‚ earth-friendly methods to harvest‚ transport and package their coffee. Their mission is to “…make positive change in the way coffee is brought to you [the consumer]”(Nabob Coffee Company). Nabob capitalized on the increased trend of going green and launched a new campaign in 2010 with the slogan “Better Beans. Better Coffee. Better Planet”(Nabob Coffee Company)
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pizza consumption were delivered/takeout‚ 25% of the pizzas were purchased from a grocery store [frozen (16%)‚ fresh (5%) or homemade (4%)]. 2. Competitor Analysis: Globally‚ NRFC competes primarily with Kraft and Unilever; within the United States‚ Kraft poses the largest threat. Kraft test-marketed a refrigerated pizza product when they
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regular 10 count on the go packets ($3.23). For the canisters‚ Crystal Light will take on a true penetration pricing strategy by offering the 10 oz canister for $.50 oz and will be sold at the same supermarkets offering the existing product line. Kraft Brands and Crystal Light will take the penetration approach to help capture a large segment of their target market (children ages 5-16). Since the product line will include round shaped canisters with a scooper to stay in line with other products
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