A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS‚ MUMBAI - 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I‚ Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of
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The BCG model classifies products under four areas. These are stars‚ cash cows‚ question marks and dogs. Stars are SBU’s with high share or high growth market. Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues
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Strategy Strategy sets the organizations direction and provides the framework that management will use to achieve to goals through strategic‚ tactical and operational planning. When developing a strategy‚ managers answer such questions as "What products should we make?" "What markets should we serve?" What operations should we use?" "How should we compete?" To effectively answer these questions‚ managers consider four elements when they create organizational strategies. STRATEGY LEVELS
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Maraniara Davy C. Villarama MM1-Marketing Management BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as elsewhere. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken
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pizza has already been introduced into market by industry leaders like Kraft and Nestle‚ however having a solid brand image and ability to deliver a unique tastier delight left a great potential and opening in pizza market for TruEarth. Company invested massively into research and market study prior to striding into waters for assessing a calculated risk. Evaluation of Issues and strategic alternatives: The competitors Kraft & Nestle which are their risks but delivering a customer added value by
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advantages emerging Chinese companies have over Western competitors‚ even as these firms face their own difficulties in entering the global marketplace. Also‚ Deepak Advani‚ chief marketing officer of Lenovo‚ and Hal Sirkin‚ senior vice president at BCG‚ discuss the advantages of tailoring products and messages to local markets in China One Billion‚ Three Hundred Million: The New Chinese Consumer 1 Despite rapid urbanization and the emergence of a strong‚ status-conscious middle class‚
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advantage to face the expected concurrence of Kraft. Product is facing positioning problem‚ and if the launch failed‚ it may affect brand awareness and be harmful to its pasta line. NRFC should resolve positioning problem by finding the right price that increase sales reduce dependency to brand parent and ensure product profitability. Case Analysis Nestlé was the first mover in the ethnic food category with its Contadina pasta product. It has pre-empted Kraft which was representing the potential competitor
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is the tax policy. For instance‚ when the government makes changes to the payroll and income tax‚ this directly affects my purchasing power and quality of life (Kraft and Furlong‚ 2015). This reality is very real for me as each paycheck I cringe at how much is taken out my check for social programs such as Social Security or Medicaid. Kraft and Furlong (2015) note that the current Social Security system is flawed and in need of reform by either continuing to raise the retirement age or take out more
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portA REPORT ON ORGANIZATIONAL STUDY AT SREE SAKTHI PAPER MILL Ltd EDAYAR SUBMITTED BY Shafeeque Sulthan (Roll No: 22364) (2009-11) Under the Guidance of Ms.Shobha Menon Submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration M.G.University‚ Kottyam | | Department of Management Studies ADI SHANKARA INSTITUTE OF ENGINEERING & TECHNOLOGY (An ISO 9001:2010 Certified
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overall picture of how to classify and appreciate strategy tools and models. Mintzberg et al. have developed schools of thought to help alleviate and categorise this problem but this approach lacks a comparison of the models found in industry e.g. BCG‚ 7S McKinsey‚ ANSOFF etc. Consequently at academic level (but not only) we see models like P5F‚ etc. predominate while tools like SWOT‚ PEST‚ ARC etc. populate the consultancy arena and operative levels of the organisation. The purpose of this paper
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