MEMORANDUM DATE: November 29‚ 2012 RE: Valuing Kraft Through the use of historical sales‚ growth rate‚ and capital structure data for Kraft Foods‚ Inc. we were able to estimate a current valuation of the company. Furthermore‚ by projecting historical data out to predict future cash flows‚ we were able to fairly value Kraft Foods. Process Steps 1. Estimate the WACC for Kraft 2. Calculate historic growth rate 3. Calculate the average income tax rate and determine the relationship
Premium
Chairman and Chief Executive Officer a 2 b Ever since my first “job” selling girl scout cookies‚ i believed that business could be a force for good. today‚ i know it is. irene B. rosenfeld Chairman and Chief Executive Officer as a global food company‚ we can help raise people up—out of hunger‚ out of poverty‚ toward healthier lifestyles—through what we make and how we make it. Millions of times a day … in ways big and small … quite literally around the world‚ we’re doing just that. and
Premium Food Kraft Foods Sustainability
1.0 CASE ABSTRACT In January 1995‚ Kraft General Foods became Kraft Foods‚ Inc. and was reorganized into a single operating company. Kraft Foods continues to grow and change to meet changing consumer needs‚ in part by building on its history — the legacy of its well-known brands‚ the character of its founders and the dedication of its employees. The company has continued to build on the innovative spirit of its past‚ with new products such as low-fat and fat-free products in a variety of categories
Premium Management Education Decision making
Executive Summary Kraft Foods is the second largest consumer packaged food and beverage company in the world with revenues of approximately $19B. After 110 years Kraft Foods has excelled as an organization and become a well recognized household name. Through the utilization of a SWOT analysis Kraft Foods has been able to determine internal and external threats and opportunities to help them remain on top of their industry. Competition in the food industry is extremely high and through
Premium Strategic management
significant disagreement over food and beverage marketing and advertising targeting children (Healthy Eating Research 2011‚ Williams 2005). What does ethical and responsible food and beverage marketing to children look like? Depending on where one goes to find the answer‚ either to food and beverage companies (and the supporting marketing communications industry)‚ or to the public health community‚ the answer may vary dramatically. To some extent‚ the degree to which certain marketing tactics are considered
Premium Marketing Ethics
Coca-Cola marketing channel strategy study in China Chapter Coca-Cola Company’s development in China Section the basic situation of Coca-Cola Company 1. Coca-Cola and the company’s produce Coca-Cola‚ the world’s one hundred years the popularity of the wonderful liquid is from the United States in 1886 in Atlanta‚ Georgia pharmacist John Dr. Peng Bodun (John S. Pemberton) in the backyard at home‚ will Carbonated water and sugar and other ingredients mixed in a triangle
Premium Coca-Cola Soft drink
NISSIN FOOD PRODUCTS CO.‚ LTD. ANNUAL REPORT 2004 28-1‚ 6-chome‚ Shinjuku‚ Shinjuku-ku‚ Tokyo 160-8524 Japan Telephone : 81-3-3205-5111 Fax : 81-3-3205-5059 http:// www.nissinfoods.co.jp 2004 Nissin Food’s slogan “NO BORDER” reflects a philosophy we hold dear: there should be no borders in people‘s hearts just as there are no borders to the enjoyment of tasty foods. ANNUAL REPORT ANNUAL REPORT 2004 Printed in Japan Nissin Foods has always been the market pioneer. Nissin
Premium Ramen Instant noodles
NESTLE’S GLOBAL STRATEGY FOR PENETRATING INTO EMERGING MARKETS Nestle is one of the world’s largest global food companies. It has over 500 factories in 76 countries‚ and sells its products in 193 nations. Only 1% of sales and 3% of employees are located in its home country‚ Switzerland. Having reached the limits of growth and profitable penetration in most Western markets‚ Nestle turned its attention to emerging markets in Eastern Europe‚ Asia‚ and Latin America for growth. Many of these countries
Premium Oreo Nabisco Kraft Foods
Marketing Concepts MAR110 Major Report The Australian Takeaway Food Retailing Industry 17 May 2009 34 pages Word Count 3391 Table of Contents Executive Summary iii Introduction 1 Discussion 3 1 Markets 3 1.1 Trends in Size 3 1.2 Growth 4 1.3 Profit 4 1.4 Sales 4 1.5 Distribution 5 1.6 Customers 5 1.7 Competitors 6 1.8 Other Stakeholders 7 2 Major External Factors 9 2.1 Demographic Factors 9 2.2 Economic Factors
Premium Marketing Fast food
more or less about fashion houses. But to attain clear and practical idea about fashion houses our “Business Communication” course instructor recommended us to visit‚ acquire knowledge and prepare a term paper on a leading fashion house named “Kay Kraft”. Objective of the study: We learnt many things during preparing this report. We learnt some basic strategy to run a fashion house‚ how to retain customer‚ how to survive in a competitive market‚ how to serve the customer and how to move forward
Premium Marketing