year fight in arbitrary courts‚ the Astro versus Lippo Group reaches it’s final stretch for the finish line. A long running legal battle was sought between Astro‚ a international satellite television network company owned by Malaysia big shot Ananda Krishnan and First Media‚ a brand of multifarious owned Lippo Group led by James Riady when the latter failed to pay the USD$250 million to the Malaysian based Company despite by court order on July 2012‚ by High Court Judge Belinda Ang which was followed
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Inc. SWOT Analysis. (2012). Apple Computer‚ Inc. SWOT Analysis‚ 1-9. Burrows‚ P. (2006). THE MAN BEHIND APPLE ’S DESIGN MAGIC. Businessweek‚ (4002)‚ 26-33. Harris‚ A. (2009). Design at the very core. Engineering & Technology‚ 4(16)‚ 60-62. Krishnan‚ V.‚ & Ramachandran‚ K. (2011). Integrated Product Architecture and Pricing for managing Sequential Innovation. Management Science‚ 57(11)‚ 2040-2053. doi:10.1287/mnsc.1110.1391 O ’Grady‚ J. D. (2009). Apple Inc. Greenwood Press. Olivia‚ Lam
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THE PROCESSES OF BUILDING BRAND EQUITY This paper combines the conceptual framework of customer-based brand equity (Keller‚ 1993) and six-stage model of brand evolution (Goodyear‚ 1996) to develop the processes of building brand equity. Focuses of brand equity building are suggested for each stage. Key words: brand equity‚ brand knowledge‚ brand evolution INTRODUCTION Successfully building‚ managing‚ and tracking the brand equity of brands are main goals of brand management. The brand strategies
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Siva Krishnan on the production mix Mr. Siva Krishnan has a few concerns on the product mix. First and foremost‚ Mr. Siva urges for the company not to expand itself so fast and sudden. This is mainly because‚ the company’s profit has seemed to diminish assiduously‚ and this has cause
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know the purpose of his life.He should be able to listen to his inner self.That’s what called as the true knowledge. That’s called spiritualism. There is a common misconception that science and spirituality are two different things. Dr Radha Krishnan says that for proper adjustment of man to the new world‚ an education of human spirit is essential.The great scientist Albert Einstein suggested that there should be a creative dialogue‚ understanding and mutuality between religion and science.He
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In this highly competitive industry‚ first and foremost‚ Tetrosyl would need to develop a strategic plan based on market intelligence of intensive analyses of the industry‚ customers‚ competitors‚ distribution channels and emerging technologies. Tetrosyl should adjust positioning and differentiation strategies to varying product life cycles (PLC). As Swan and Rink (1982‚ p. 76) notes‚ "marketing strategy should be both a response to and an effective agent on the [PLC] cycle". The initial success
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Globalization and the Pollution Globalisation is an universal phenomenon which was introduced with the aim of integrating societies‚economies and cultures through a common link of trading policies‚technology and communication.With the advent of globalisation though the standard of economy has improved‚it also brought many new issues into concern. Brain drain‚pollution and spread of diseases are the major problems the world is facing today.For a large extend the factor behind this is globalisation
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SEPT SEMESTER 2013 BMNV5103 – NEW VENTURE DEVELOPMENT ASSIGNMENT (60%) OBJECTIVE: The assignment is intended to foster the following objectives: i. Improving your critical thinking and application skills. ii. Identifying various sources of financing for different stages of small business development iii. Conducting a brief research and case study analysis on how a small business acquires and fulfils its financial needs and preferences in different stages of business operation. iv. Combining
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building and land. On the other hand‚ a floating charge can be created on asets whch are presnt and futur. Floating charge does not attach to specific asset which changes from time. It is a chage on clas of aset instead on a specfic aset according to Krishnan‚ Rajoo and Vergis (2015). For instance‚ a compny my chrge stok in trad or bok debt. The following difference is in fixed charge‚ the chargor‚ which is the company is unable to del wth the chrge property‚ such as disposing it wthout
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Unsafe for women? KALPANA SHARMA |Improvements in infrastructure should make cities safer for women. Delhi is the exception to the rule… | Photo: V.V. Krishnan [pic] An ordeal for women:On the Delhi Metro. I f you visit Delhi after a spell away from it‚ there are several things that strike you. First‚ the number of buses – green buses running at regular intervals. Then‚ the bus stops. Well-lit‚ with bus numbers clearly written on them. Then‚ the pavements‚ at least
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