Case study Branding activities of a micro industrial services company ¨ ¨ Jenny Sandbacka‚ Satu Natti and Jaana Tahtinen Department of Marketing‚ University of Oulu‚ Oulu‚ Finland Abstract Purpose – The purpose of this paper is to explore the internal and external corporate branding activities of micro-sized industrial business services companies. Design/methodology/approach – An abductive research approach and a case study method were used. Data were gathered with thematic interviews from
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Malkhosyan S‚ Shibata D‚ Perucho M (1993). "Ubiquitous somatic mutations in simple repeated sequences reveal a new mechanism for colonic carcinogenesis". Nature 363 (6429): 558–61.DOI:10.1038/363558a0. PMID 8505985. 14. ^ Srikumar Chakravarthi‚ Baba Krishnan‚ Malathy Madhavan (1999). "Apoptosis and expression of p53 in colorectal neoplasms". Indian J Med Res 86 (7): 95–102. 15. ^ a b c d Markowitz SD‚ Bertagnolli MM (December 2009)."Molecular Origins of Cancer: Molecular Basis of Colorectal Cancer"
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Indian FMCG sector with a market size of $13.1 billion is the fourth largest sector in the economy. A well established distribution network‚ intense competition between the organised and unorganised segments characterises the sector and makes it a unique sector. Even at the time of recession‚ growth in FMCG sector has not slowed down which makes it an important contributor for tax revenue. In fact‚ among the MNCs‚ their Indian arms have contributed more to parent entities than foreign counterparts
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The Influence of Auditor Independence Regulation on Earnings Quality: An Empirical Analysis of Firms Cross-Listed in the US# Roger Meuwissen Universiteit Maastricht Frank Moers Universiteit Maastricht Erik Peek Universiteit Maastricht Ann Vanstraelen Universiteit Antwerpen and Universiteit Maastricht September 2003 # Corresponding author is Ann Vanstraelen. E-mail address: a.vanstraelen@aim.unimaas.nl. Adress for correspondence: Department of Accounting and Information Management‚ Faculty of
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virtual brand communities on consumer trust and loyalty: The case of free software. Casaló‚ L. V.‚ Flavián‚ C.‚ & Guinalíu‚ M. (2008). Promoting consumer’s participation in virtual brand communities: A new paradigm in branding strategy Chaudhry‚ K.‚ & Krishnan‚ V. R. (2007). Impact of corporate social responsibility and transformational leadership on brand community: An experimental study. Chaudhuri‚ A.‚ & Holbrook‚ M. B. (2001). The chain of effects from brand trust and brand affect to brand performance:
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1 The Fundamental Agency Problem and Its Mitigation: Independence‚ Equity‚ and the Market for Corporate Control DAN R. DALTON Kelley School of Business‚ Indiana University MICHAELA. HITT Mays College of Business‚ Texas A&M University S. TREVIS CERTO Mays College of Business‚ Texas A&M University CATHERINE M. DALTON Kelley School of Business‚ Indiana University Abstract A central tenet of agency theory is that there is potential for mischief when the interests of owners and
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project CHAPTER 1: INDUSTRY PROFILE 1) INDUSTRY PROFILE: The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect‚ the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed
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Causes and Effects of Internal Control Outcomes -Final Thesis- Universiteit Maastricht Faculty of Economics and Business Administration Maastricht‚ February 21th‚ 2008 Martina Kratz ID: 239232 Master International Business – Concentration Finance Supervisor: Robin Braun Abstract Since the implementation of the Sarbanes-Oxley Act in 2002‚ the topic of internal control systems never came to rest. The current subprime crisis is just one example of internal control failures and their negative consequences
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Research‚ 37 (3)‚ pp McGoldrick‚ P. (2002). Retail Marketing‚ 2nd ed.‚ McGraw-Hill Education‚ New York‚ NY. Mitchell‚ V.-W.(1999)‚ Consumer Perceived Risk: Conceptualizations and Models‚ European Journal of Marketing‚ 33(1/2)‚ pp Monroe‚ K. B. & Krishnan‚ R. (1985). The Effect of Price on Subjective Product Evaluations Moss‚ G. & Vinten‚ G. (2001). Choices and Preferences: Testing the Effect of Nationality. Office of the Higher Commission. (2010). Retrieved March 19‚ 2011 from http://www.info.mua
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International Journal of Retail & Distribution Management Emerald Article: The efficacy of sales promotions in UK supermarkets: a consumer view D.C. Gilbert‚ N. Jackaria Article information: To cite this document: D.C. Gilbert‚ N. Jackaria‚ (2002)‚"The efficacy of sales promotions in UK supermarkets: a consumer view"‚ International Journal of Retail & Distribution Management‚ Vol. 30 Iss: 6 pp. 315 - 322 Permanent link to this document: http://dx.doi.org/10.1108/09590550210429522 Downloaded
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