8. Krispy Kreme Doughnuts in 2005: Are the Glory Days Over? Overview In early 2004‚ Krispy Kreme’s prospects appeared bright. With 357 Krispy Kreme stores in 45 states‚ Canada‚ Great Britain‚ Australia‚ and Mexico‚ the company was riding the crest of customer enthusiasm for its light‚ warm‚ melt-in-your-mouth doughnuts. During the past 4 years‚ consumer purchases of Krispy Kreme’s doughnut products had taken off‚ with sales reaching 7.5 million doughnuts a day. Considerable customer excitement—approaching
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KRISPY KREME DOUGHNUTS‚ INC. As the millennium began‚ the future for Krispy Kreme Doughnuts‚ Inc.‚ smelled sweet. Not only could the company boast iconic status and a nearly cultlike following‚ it had quickly become a darling of Wall Street. Less than a year after its initial public offering‚ in April 2000‚ Krispy Kreme shares were selling for 62 times earnings and‚ by 2003‚ Fortune magazine had dubbed the company "the hottest brand in America." With ambitious plans to open 500 doughnut shops over
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Krispy Kreme Microeconomic Analysis: Dozen Glazed Donuts Elizabeth Reel GM 545 Ben Gruszczyk Introduction Krispy Kreme’s glazed donuts are a tasty treat especially hot out of the oven. Thousands of people enjoy this delectable delight every day. Knowing this I will attempt to analyze the microeconomics of a dozen glazed donuts at a weekly basis. I will be covering terminal course objectives A through D. The TCOs are as follows: TCO A- Illustrate how the price mechanism‚ in response
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Ambalong Instructor Submitted By: Sheryl Lyne Dendero BSBA-2 TABLE OF CONTENTS I. Executive Summary II. Guide Question III. Statement of the Problem IV. SWOT Analysis V. Alternative Courses of Action VI. Analysis of Alternative Courses of Action VII. Recommendation Executive Summary Guide Question 1. Compare the psychological atmosphere in the office before the performance evaluation was conducted with that after the results of the performance
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Listing of alternative courses of action that could be taken & Evaluation of alternative courses of action. 1. Team Work Sniff and Scurry display team work in their quest to find cheese. They work together. Sniff‚ “sniffed ahead” and Scurry‚ “scurried ahead” looking for cheese. Their effective team work allowed them to stay on the cheese. In order to work effectively together the two of them had to communicate well with each other. Hem and Haw did not work together. 2. Listening Sniff
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Krispy Krème Doughnuts Objective: To develop an investment recommendation for Krispy Krème Doughnuts and conclude whether they should go ahead with their on going expansion strategy or not. To achieve this objective‚ historical financial statements will have to be analyzed and an assessment of the future financial health of the firm be made. Based on the case‚ it is evident that Krispy Krème Doughnuts opened to the public with a boom‚ with its share prices rising form $5.5 to $9.25 in just one
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due to the fact that most empirical studies are completed on the failures rather than the successes. Groupthink can be defined as: The psychological group dynamic in which “the norm for consensus overrides the realistic appraisal of alternative courses of action” that may lead to a poor result or decision. (Robbins & Judge‚ 2011) During groupthink‚ as defined‚ members of the group avoid promoting viewpoints outside the comfort zone of consensus thinking. A variety of motives for this may
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DSM 303 - Marketing Research Case Study 2012 Contents Executive Summary....................................................................................................................................... 2 Section 1: Introduction to Krispy Kreme Doughnut‚ Inc. ............................................................................. 2 Section 2: Development of Research Questions‚ Objectives and Hypotheses. ............................................ 4 Section 3: Research Methodology
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Issues and Alternatives of Foamtec The Profit loss‚ in term of the pharmaceutical industry‚ in foam production sector According to the figure in the case study‚ which is provided‚ we can see that the annual sales for foam production‚ in year 2006 and 2007‚ will get a negative result. Our prediction‚ with this issue‚ is that the company cannot sell out much of bulk foams to other industries. Also‚ considering the market share of the company‚ in the pharmaceutical sector‚ the share of 40% profit margin
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franchise asset has indefinite life‚ Krispy Kreme can expand its economic benefits. On its 2003 balance sheet‚ the company has reacquired franchise rights as asset that worth $48‚502; and as the company continues to reacquire franchise rights‚ the worth of its asset boosts up to $174‚537 the next year (Exhibit 1). In addition‚ because the rights have indefinite life‚ they do not have to be amortized. Net income becomes greater. One factor that suggests that Krispy Kreme’s franchise rights have indefinite
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