Krispy Kreme Turnaround Strategy Strategy Coursework John Ellis Group Arif Harbott Claudio Paleari Pia Gowland Ronald Garricks Tim Joslyn EMBA EMBA Sep10 Strategy 1 - John Ellis Group v016.pdf September 2010 Date: 12th January 2011 Word Count (excluding tables and Appendices): 2992 Page 1 Table of Contents 1 Introduction ....................................................................................................................... 3 2 Current strategy ...........
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Dunkin’ Donuts‚ Krispy Kreme‚ Tim Hortons‚ Winchell’s Donut House and LaMar’s Donuts. As shown on the pie chart‚ there is a significant difference in the market share of these competing sellers‚ with Dunkin’ Donuts dominating with a 2002 worldwide sales of $2.7 billion‚ followed by Krispy Kreme and Tim Hortons‚ each with over $620 million in total sales. (2002 Sales for Winchell’s Donut House and LaMar’s not provided.) KRISPY KREME’S BROAD DIFFERENTIATION STRATEGY Krispy Kreme Doughnuts (KKD)
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center aisle sales include: cookies ($3.7 billion)‚ pastries/doughnut ($1.7 billion)‚ baking mixes ($1.1 billion)‚ and prepared pies and cakes ($1 billion). ("Digging into Desserts‚" in Food Technology‚ November 2011 (Vol. 65‚ No. 11)‚ p. 17) Krispy Kreme is an international doughnut and coffee brand that is best known for its Original Glazed Doughnuts and Signature Coffee. The brand is present in more than 20 countries worldwide including the United States‚ Australia‚ Korea and the Philippines
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report by touching on the history of Krispy Kreme. Vernon Rudolph started Krispy Kreme in 1933 when he bought a doughnut shop from Joe LeBeau. He later established the first Krispy Kreme in Salem‚ North Carolina. After Scott Livengood became CEO‚ the company repositioned itself and focused on being a specialty retailer‚ rather than a wholesale bakery. They soon began expanding rapidly throughout the United States. This particular case took place in 2004 Krispy Kreme was beginning to run into some serious
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KRISPY KREME DOUGHNUTS Krispy Kreme Doughnuts‚ Inc. is a specialty retailer of doughnuts. The company ’s business owns and franchises Krispy Kreme doughnut stores‚ where it makes and sells over 20 varieties of doughnuts‚ including its signature Hot Original Glazed and nine other varieties. Each of its stores is a doughnut factory with the capacity to produce from 4‚000 dozen to over 10‚000 dozen doughnuts daily. The Company also sells in its stores drip coffee‚ other beverages‚ other bakery items
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weaknesses‚ opportunities‚ and threats compared to their internal and external environments. When it comes to Krispy Kreme‚ their SWOT analysis showed some interesting points. Some of their strengths were great brand recognition‚ centralized manufacturing‚ effective supply chain management‚ and the “donut theatre” experience. When it comes to brand recognition‚ everyone knows who Krispy Kreme is and what they do. From a marketing standpoint‚ this is very a very important hurdle to jump‚ because companies
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FROM: JMSB Students TO: Shareholders and potential investors of Krispy Kreme Doughnuts Inc. DATE: Tuesday‚ January 19 2010 SUBJECT: Krispy Kreme Doughnuts Inc. Analysis 1) Identification of issues: * Is Krispy Kreme’s a healthy company? * What had happened to the company? * Why were so many investors fleeing the popular doughnut maker? * Were the revelations about the company’s franchise accounting practices sufficient to drive that much value out of the stock? * Were
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Nike‚ Inc Case 15 Team 3 A Case Brief Submitted to Dr. Patin Professor of Finance Submitted by In Partial Fulfillment of the Requirements for Advanced Issues in Corporate Finance FINC 4753‚ Section 201 Midwestern State University Dillard College of Business Administration Spring 2014 Date Submitted 03/10/2014 Table of Context General Information ……………………………………………… Page 3-4 Cohen Figures …………………………………………………….. Page 4-5 My Calculations ………………………………………………… Page
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FINANCIAL PLANNING First Trimester‚ SY 2012-2013 FEU–MBA Prof. Raymond Queddeng THE THREE CASH FLOW ANALYSIS Submitted by: Group 1 Rebecca Capricho Agnes Masiglat Rosalia Simborio Victorino Samarita Edwin David I. Statement of the Problem: 1. Determine for each of the years on the Consolidated Statements of Cash Flows of Alpha‚ Beta‚ and Gamma Corporation the following: a. Each firm’s major sources and uses of cash b. Positive/Negative Variance between
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The BCG Matrix is a method used by businesses to identify market growth and market shares for organizations. It was developed by Bruce Henderson of the Boston Consultant’s Group in the early 1970s. To establish long term value creation‚ a company should have a portfolio of products that contain both high growth products in need of cash inputs and low growth products that generate a lot of cash and use this information to improve it. The basic idea behind it is that the bigger the market share a product
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