I. INTRODUCTION Krispy Kreme Doughnuts‚ Inc. (KKD) is an international retailer of high-quality sweet treats‚ including its signature hot Original Glazed® doughnut. It began as a small bakery in Winston Salem‚ NC on July 13‚ 1937. Since then‚ the company has built a global reputation for serving the highest-quality doughnuts and great tasting coffee. Krispy Kreme Doughnuts is part of the Quick Service Restaurant (QSR) Industry‚ which includes almost all companies in the “fast food” industry
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Krispy Kreme started as a single doughnut shop in 1937 when Vernon Rudolph acquired the special recipe from a French chef. Very quickly‚ the doughnuts rose in popularity and the number of shops expanded. By April 2000‚ after the IPO Krispy Kreme shares were selling for 62 times earnings. Krispy Kreme had a share price of $40.63‚ which gave the firm a market capitalization of about $500 million. Since the IPO the company had announced an aggressive growth strategy‚ in which they planned to increase
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as to improve a company ’s bottom line. Here I agree with Nathan that it helps the organisation to decide whether the product has a potential to survive in the market or not. This research will help Krispy Kreap to identify the need of their specific low-carb diet consumer. As in the video‚ Krispy Kreme specified that they can adjust their product to suit the specific needs of the consumer. It helps them to determined how market will respond to their product. For example‚ in under developed countries
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TO: FROM: DATE: November 12‚ 2006 SUBJECT: "Krispy Kreme Doughnuts Going Global?" This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled‚ "Krispy Kreme Doughnuts Going Global?" The questions are offset in the shaded area and the answers are provided below each question. (1) Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. Describe the criteria you used to develop your list
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KRISPY KREME DOUGHNUTS IN 2005 ARE THE GLORY DAYS OVER? CORPORATE BACKGROUND Company History First getting its corporate bearings on July 13‚ 1937 in Winston-Salem‚ North Carolina‚ Krispy Kreme Doughnuts have seen the many stages of financial gain and loss. Through the 1930’s and 1940’s the company saw regional growth and by the late 1950’s Krispy Kreme had opened 29 shops in 12 states. 1960 marked an era where management Vernon Rudolph and Mike Harding began to emphasize corporate standardization
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Case Study in Corporate Finance Krispy Kreme Doughnuts‚ Inc. Presented by – Group A2 Timeline Krispy Kreme Doughnuts‚ Inc. Ratio Analysis Liquidity Ratios As shown in Exhibit 1‚ quick ratio for Krispy Kreme gradually rose from 1.05 to 2.72‚ during 2000 to 2004. And current ratio changed with the similar pattern. Generally‚ a quick ratio of 1 is considered good in most industries. As for Krispy Kreme‚ the quick ratio is always higher than 1‚ and the highest point is 3.25 in 2004. This means
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Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme’s strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100‚000 households. They also were exploring smaller-sized stores for secondary markets. Krispy Kremes’s strong brand name‚ highly differentiated
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KRISPY KREME DOUGHNUTS‚ INC. (for Tuesday October 22 presentation) Synopsis and Objectives This case considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts‚ Inc.‚ associated with a series of announcements made in 2004. Those announcements caused investors to revise their expectations about the future growth of Krispy Kreme‚ which had been one of the most rapidly growing American corporations in the new millennium. Your task is to evaluate the implications
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Krispy Kreme Doughnuts‚ Inc. (hereinafter‚ “Krispy Kreme”) seemed poised to become an industry leader and Wall Street chart topper in 2000‚ however‚ by 2004 the company’s stock price had plummeted. Krispy Kreme’s stock price one day after the initial public offering in April of 2000‚ was $40.63‚ giving the company a market capitalization of nearly $500 million. Investors believed Krispy Kreme was the next big money maker to enter the market. By 2005‚ Krispy Kreme shares were trading at less than
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Krispy Kreme Doughnuts‚ as discussed in Darden Business Publishing Case UVA-F-1479‚ appears to be at a crossroads. After years of astronomical growth‚ the company find its share price plummeting in the midst of discoveries about faulty accounting practices. The following paper examines several issues behind the sudden decline First‚ the historical income statements and balance sheets are examined to determine the financial health and current condition of the company. This is followed by an analysis
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