SAMPLE CASE PREPARED BY MANAGAGEMENT AND POLICY INTRODUCTION: The inception of Krispy Kreme was back in 1933 ‚ when Ishmael Armstrong ‚ a farmer and store-owner in Paducah‚ Kentucky bought a doughnut shop from a French chef. With the purchase of the shop Armstrong received the rights to a secret yeast-raised doughnut recipe. Later on during that year Armstrong’s nephew Vernon Rudolph completed high school and from being a deliver boy for the doughnut shop to a partner. At this point
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Krispy Kreme Case Analysis Running head: KRISPY KREME DOUGHNUTS‚ INC.: A CASE ANALYSIS Krispy Kreme Doughnuts‚ Inc.: A Case Analysis Presented to By October 09‚ 2009 Table of Contents II. Table of Contents 2 III. Executive Summary 3 IV. Situational Analysis 5 A. Environment 5 B. Industry Analysis 5 C. The Organization 7 D. The Marketing Strategy 9 V. Problems Found in Situational Analysis 10 A. Statement of primary problem. 10 B. Statement of secondary problem 12 C. Statement
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KRISPY KREME DOUGHNUTS‚ INC. CASE ANALYSIS Executive Summary Krispy Kreme doughnuts‚ Inc is facing a crisis of a drop in share price like never before since its initial public offering in the year 2000. The situation of Krispy Kreme does not look so bright after it has reacquire the underperforming franchisees’ stores worth of 170$ million. In the end of 2004‚ the company has some problem related with its accounting for the acquisitions of certain franchisees that it has to restated its financial
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Case Analysis Submitted by: Cheng‚ Mary Elaine Submitted to: Prof. Lacerona I- ABSTRACT The founder‚ Vernon Rudolph‚ worked for his uncle‚ Ishmael Armstrong‚ who purchased a secret recipe for yeast-raised doughnuts and a shop on Broad Street in Paducah‚ Kentucky‚ from Joseph LeBeouf of Lake Charles‚ Louisiana. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The operation was moved to Nashville‚ Tennessee‚ and other family members joined to meet
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TO: FROM: DATE: November 12‚ 2006 SUBJECT: "Krispy Kreme Doughnuts Going Global?" This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled‚ "Krispy Kreme Doughnuts Going Global?" The questions are offset in the shaded area and the answers are provided below each question. (1) Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. Describe the criteria you used to develop your list
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KRISPY KREME DOUGHNUTS‚ INC.—2004 Cynthia Duff Francis Marion University Ticker Symbol: KKD www.krispykreme.com The neon sign "Hot Doughnuts Now‚" when illuminated‚ lures hungry customers into the local Krispy Kreme stores. The sign signals that Krispy Kreme ’s signature product‚ Hot Original Glazed doughnuts‚ are right now rolling under the glazing process and are ready to be devoured by anxiously waiting customers. There ’s nothing better than a hot‚ fresh‚ fluffy glazed doughnut that melts
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An Analysis of Krispy Kreme Executive Summary Krispy Kreme has been very successful at implementing Information Technologies into its daily operations. Under the exceptional guidance of Frank Hood‚ they had been able to expand across the United States and into Canada and Australia. The company plans to continue expansion in the upcoming years and eventually challenge Starbucks and Dunkin’ Donuts as the industry leader. The major problem in Krispy Kreme’s current strategy
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Strategic Management Krispy Kreme 1 Growth rate 27% 2001 2002 Sales 394.354 491.549 NI 26.378 33.478 Profit Margin 24.6% Roe = 6.69% 6.81% 2 Target Market Krispy Kreme does not have one particular target market and are not categorized as one business type; they have various tactics to appeal to various markets
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Suggested Questions for of Krispy Kreme Doughnuts‚ Inc. 1. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and current condition of Krispy Kreme Doughnuts‚ Inc.? According to the historical income statements‚ we can tell that Krispy Kreme has made rapid improvement during the past 5 years .Total revenues have been increased from $220 million to $666 million‚ and net income has grown from about $6 million to $57
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Krispy Kreme began as a single doughnut shop in 1937 and grown quickly into a large public firm with franchise over the country in 2000 forward. It generated revenues through four major sources: on-premise retail sales (accounting for 27% of revenues)‚ off-premises sales to grocery and convenience stores (40%)‚ manufacturing and distribution of product mix and machinery (29%)‚ and franchisee royalties and fees (4%). Roughly 60% of sales at a store were derived from its signature product‚ the glazed
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