center aisle sales include: cookies ($3.7 billion)‚ pastries/doughnut ($1.7 billion)‚ baking mixes ($1.1 billion)‚ and prepared pies and cakes ($1 billion). ("Digging into Desserts‚" in Food Technology‚ November 2011 (Vol. 65‚ No. 11)‚ p. 17) Krispy Kreme is an international doughnut and coffee brand that is best known for its Original Glazed Doughnuts and Signature Coffee. The brand is present in more than 20 countries worldwide including the United States‚ Australia‚ Korea and the Philippines
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Krispy Kreme Submitted by: Group 2 September 20‚ 2010 FACTS OF THE CASE * Krispy Kreme – founded by Vernon Rudolph in Winston-Salem‚ North Carolina in 1937. He started his business venture by selling donuts to other stores. In the 1990s‚ the company grew rapidly to a national phenomenon with 366 stores in 44 states and eventually bought Montana Mills Bread. The business encountered problems and incurred big financial losses in 2004 which made them sell Montana Mills Bread in 2004 also at
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Krispy Kreme began as a single doughnut shop in 1937 and grown quickly into a large public firm with franchise over the country in 2000 forward. It generated revenues through four major sources: on-premise retail sales (accounting for 27% of revenues)‚ off-premises sales to grocery and convenience stores (40%)‚ manufacturing and distribution of product mix and machinery (29%)‚ and franchisee royalties and fees (4%). Roughly 60% of sales at a store were derived from its signature product‚ the glazed
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KRISPY KREME DOUGHNUTS Krispy Kreme Doughnuts‚ Inc. is a specialty retailer of doughnuts. The company ’s business owns and franchises Krispy Kreme doughnut stores‚ where it makes and sells over 20 varieties of doughnuts‚ including its signature Hot Original Glazed and nine other varieties. Each of its stores is a doughnut factory with the capacity to produce from 4‚000 dozen to over 10‚000 dozen doughnuts daily. The Company also sells in its stores drip coffee‚ other beverages‚ other bakery items
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weaknesses‚ opportunities‚ and threats compared to their internal and external environments. When it comes to Krispy Kreme‚ their SWOT analysis showed some interesting points. Some of their strengths were great brand recognition‚ centralized manufacturing‚ effective supply chain management‚ and the “donut theatre” experience. When it comes to brand recognition‚ everyone knows who Krispy Kreme is and what they do. From a marketing standpoint‚ this is very a very important hurdle to jump‚ because companies
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FROM: JMSB Students TO: Shareholders and potential investors of Krispy Kreme Doughnuts Inc. DATE: Tuesday‚ January 19 2010 SUBJECT: Krispy Kreme Doughnuts Inc. Analysis 1) Identification of issues: * Is Krispy Kreme’s a healthy company? * What had happened to the company? * Why were so many investors fleeing the popular doughnut maker? * Were the revelations about the company’s franchise accounting practices sufficient to drive that much value out of the stock? * Were
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Synopsis With its sensational donuts‚ Krispy Kreme created a cult like following among their consumers and professional investors alike. Krispy Kreme’s simple business model was easy for most people to understand; they sold donuts‚ and the more they could sell the better the company did financially‚ or so they thought. From its IPO in April 2000‚ at the peak of the internet boom‚ Krispy Kreme was led by CEO Scott Livengood who expanded the company rapidly taking it from a small town donut shop
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Dunkin’ Donuts‚ Krispy Kreme‚ Tim Hortons‚ Winchell’s Donut House and LaMar’s Donuts. As shown on the pie chart‚ there is a significant difference in the market share of these competing sellers‚ with Dunkin’ Donuts dominating with a 2002 worldwide sales of $2.7 billion‚ followed by Krispy Kreme and Tim Hortons‚ each with over $620 million in total sales. (2002 Sales for Winchell’s Donut House and LaMar’s not provided.) KRISPY KREME’S BROAD DIFFERENTIATION STRATEGY Krispy Kreme Doughnuts (KKD)
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[pic] Marketing plan Company: Krispy Kreme Doughnuts‚ Inc. Products: Doughnuts‚ coffee beverages. Country: America [pic] Table of contents 1. Executive summary 2. Situation analysis 1. Background of Krispy Kreme and products 2. Product offering 3. Market summary 1. Target market 2. Market demographics 3. Market needs
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brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So‚ our group would like to study about customer preference and want to know about customer satisfaction with price‚ place‚ taste and location of Krispy Kreme Doughnut. We try to know all customer think with Krispy Kreme Doughnut and also our competitor. We use many methods to do the research
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