BAB I LATAR BELAKANG Pada bagian Latar Belakang ini akan dijelaskan mengenai sejarah terbentuknya perusahaan dan profil dari perusahaan‚ serta produk-produk yang dihasilkan oleh perusahaan. 1.1 Sejarah dan Profil Perusahaan PT. J.CO Donuts and Coffee didirikan oleh Johnny Andrean yang sebelumnya terkenal sebagai pengusaha salon yang sukses. Tak kurang dari 168 jaringan salon dan 41 sekolah salon dimilikinya‚ namun insting sang penata rambut kemudian membawanya terjun ke bisnis makanan. Sejak
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Marketing Mix Assessment: Task B – Case Study – 7 Eleven: Promoting a Branded Product Range. 1. Why is it important for 7 Eleven and Krispy Kreme to keep offering customers new products and flavours? 7-Eleven sees the potential of Krispy Kreme’s segmentation which their customers like variation in doughnuts flavours. Therefore‚ 7-Eleven continues to work with Krispy Kreme develop new rotational flavours in addition to the core range as part of their strategy to keep their customers coming back to try
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COMPARING DUNKIN DONUTS AND KRISPY KREMES 1. Overall Customer Service Dunkin Donuts – Honestly the staff at the Dunkin Donuts location always leaves a lot to be desired‚ the greetings do not exist‚ the appreciation for choosing them to do business with does not exist and most importantly the sense of urgency to resolve customer complaints does not exist either. This is based on interaction with at least five different Dunkin Donuts employees. Krispy Kremes I have only dealt with one associate
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Krispy Kreme SWOT Analysis STRENGHT * Strong Brand Name The Krispy Kreme is known because of its premium doughnuts‚ especially its original glazed doughnuts which is the firm’s most recognized product. * Superior Innovation The firms is continuously creating new doughnuts which. This would help the firm to maintain their name as the creator of premium doughnuts. This would also help to follow the changing preferences of customers. * Marketing Strategy The firm uses differentiation
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Dunkin’ Donuts and Krispy Kreme Doughnuts Introduction Dunkin’ Donuts and Krispy Kreme Donuts both have Facebook pages to communicate with their customers and employees. In this paper‚ both companies will be discussed and the similarities and differences of the two companies and how they communicate with their audience through their Facebook Pages. Building meaningful relationships with customers and employees online requires good interpersonal communication‚ particularly listening. Social media
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After my frustration grew with my most conveniently located Dunkin Donuts location I decided to try out a Krispy Kremes that is located right down the street at 32130 US Highway 19 N Palm Harbor‚ FL 34684. My plan was two make three trips over a three week period to the Krispy Kremes and avoid stopping at Dunkin Donuts for even coffee at this point. Even with the news that numerous Krispy Kremes are closing I still wanted to give it a shot and
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organizational structure and culture within the business. Different businesses are able to create and enhance projects according to their foundational set-up‚ leading to the overall growth that the company has. Krispy Kreme Company Profile and Project Krispy Kreme first began in 1933 in Nashville Tenessee‚ with founder Vernon Rudolph. This began with delivering donughts and pastries door to door through various customers. The company then grew into a smaller story and began
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Applying Blue Ocean Strategy in the Philippines: The case of Krispy Kreme It has been seven years since.W. Chan Kim and Renée Mauborgne came out with a book called The Blue Ocean Strategy. .In the Philippines‚ it is still relatively new. It is rather odd that a few companies have invested in adopting a strategy that would allow them to get out of.a situation where many businesses [...] Krispy Kreme Applies Blue Ocean Strategy It has been seven years since.W. Chan Kim and Renée Mauborgne
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Executive Masters Program in Business Administration (E-MBA) (Semester I) Note :- Solve any 4 case study All case carries equal marks Case NO. 1 MARKETING SPOTLIGHT- NIKE Discussion Questions 1. What have been the key success factors for Nike? 2. Where is Nike vulnerable? What should it watch out for? 3. What recommendations would you make to senior marketing executives going forward? What should they be sure to do with its marketing? Case NO. 2 MARKETING SPOTLIGHT-
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Dunkin’ Donuts Class F Group 1 Li Chengjing(Jason) 297624 Wu Jiajia（Tina）297721 Lu Sixuan（Justin）297701 Zha Rui（Emily）297773 Dong Fangyu（Melody）297578 Tan Xiaoquan（Lona）297665 Contribution： Dong Fangyu ：Company History Zha Rui：Company Operation Wu Jiajia：Vision Tan Xiaoquan：Mission Lu Sixuan：Competitor’s Vision ＆ Mission Li Chengjing：Comparing with Dunkin’ Donuts and its competitor in vision ＆ Mission The history of Dunkin’ DonutsA Dunkin’ Donuts the name has evolved since
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