Increase Profit Margin for Krispy Kreme Lawrence A. Mayo‚ JR Strayer University Online English 315 Professor Kelly Gordon November 11‚ 2013 Nov. 28‚ 2013 Mr. James H. Morgan‚ CEO Krispy Kreme Doughnut Corporation P.O Box 83 Winston-Salem‚ NC 27102 Dear Mr. Morgan: Enclosed is a copy of my justification report for restructuring your business model and vision for Krispy Kreme. The research indicates where your company could
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Running Head: COMPANY ANALYSIS AND EVULATION PROJECT Company Analysis and Evaluation Project Krispy Kreme Doughnut‚ Inc. By Todd E Mandley For Dr. Manny Jose‚ BUSI 601‚ Accounting for Decision Making Liberty University Table of Contents Title Page ……………………………………………………………………………. 1 Table of Contents……………………………………………………………………. 2 Organization Description…………………………………………………………… 3 SWOT Analysis chart………………………………………………………………. 4 Balanced Scorecard chart……………………………………………………………
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Krispy Krème Doughnuts Objective: To develop an investment recommendation for Krispy Krème Doughnuts and conclude whether they should go ahead with their on going expansion strategy or not. To achieve this objective‚ historical financial statements will have to be analyzed and an assessment of the future financial health of the firm be made. Based on the case‚ it is evident that Krispy Krème Doughnuts opened to the public with a boom‚ with its share prices rising form $5.5 to $9.25 in just one
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Krispy Kreme Case Study To become a Krispy Kreme franchisee‚ an entrepreneur must have the dream of one day owning their own business‚ have a willingness to take risks‚ be able to recognize opportunities when they occur and be a naturally optimistic thinker who can use their time‚ capital‚ and talent to achieve success. To be considered for a Krispy Kreme franchise‚ entrepreneurs must have demonstrated a time standing history of success as a businessperson‚ to be willing to work as part of and
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FUNDAMENTALS OF STRATEGIC MANAGEMENT (SMB 3024/BGB 3013) SCENARIO SIMULATION 1 (KRISPY KREME DOUGHNUTS) Group Members: Nurdiana bt. Nordin KJC1110036 Nur Afniza bt. Mohd Yunos KJC1080054 Syazana bt. Rahim KJC1080145 Written for: Assoc. Prof. Omar Musa Due date: 10 April 2013 SWOT STRATEGIES ------------------------------------------------- Strengths Weaknesses 1. Revenues from franchises up to
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BACKGROUND OF KRISPY KREME DOUGHNUTS Krispy Kreme Dougnuts was founded on July 13‚ 1937 in Winston-Salem‚ North Carolina‚ United States by Vemon Rudolph. The company became a publicly-traded company in April 2000. Krispy Kreme Doughnuts produces approximately 5.5 million doughnuts a day consisting of 20 varieties. Krispy Kreme Doughnuts serves customers in 395 stores where 40 stores are in the United States and the rest are in 10 foreign countries namely Australia‚ Canada‚ Hong Kong‚ Indonesia
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My mom and I we’re walking out of Krispy Kreme while I was eating a glazed donut. I hop in the car and hear my mom’s phone ringing‚ not thinking to much of it I carry on devouring my donut. Suddenly a man’s voice stops me eating my donut. “I’ve heard that voice before‚ who is that?” I said to my mom. Slowly she turns her head with the palest face I’ve ever seen her have. “It’s your dad...” she said. I shut down‚ not knowing what to say or do. Sitting there for a little I finally get the courage to
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Store Manager / Assistant Manager Responsible for directing the daily operations of a single store. Operates in accordance with prescribed policies and practices. Ensures compliance with standards for customer relations‚ food costs‚ safety‚ sanitation‚ and product preparation and merchandising. May participate in image-building activities within local community. As highest management position within unit‚ is accountable for the unit and its operations at all times whether physically present or
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During the Great Depression‚ there was little to no food for soldiers. Krispy Kreme Doughnuts were invented in the 1930s and it was a smashing hit. Krispy Kreme Doughnuts to this day is still a smashing hit. On July 13‚ 1937‚ the first Krispy Kreme store opened for business in Winston-Salem‚ North Carolina. The company’s success and quick rise to popularity were due both to the personal history of Vernon Rudolph‚ its owner‚ and the larger cultural history of doughnuts in America (and more specifically
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to customers entering its stores or using its drive-through windows‚ Krispy Kreme also uses its outlets as factories that additionally distribute fresh doughnuts for sale at convenience stores and supermarkets.
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