30‚ 2006 INDUSTRY ANALYSIS In 2003‚ the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002‚ doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%‚ to approximately $3.6 billion‚ whereas packaged doughnut sales at supermarkets‚ convenience stores and other retail outlets staggered in the past five years. A study by
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Strategic Management Krispy Kreme 1 Growth rate 27% 2001 2002 Sales 394.354 491.549 NI 26.378 33.478 Profit Margin 24.6% Roe = 6.69% 6.81% 2 Target Market Krispy Kreme does not have one particular target market and are not categorized as one business type; they have various tactics to appeal to various markets
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Krispy Kreme Submitted by: Group 2 September 20‚ 2010 FACTS OF THE CASE * Krispy Kreme – founded by Vernon Rudolph in Winston-Salem‚ North Carolina in 1937. He started his business venture by selling donuts to other stores. In the 1990s‚ the company grew rapidly to a national phenomenon with 366 stores in 44 states and eventually bought Montana Mills Bread. The business encountered problems and incurred big financial losses in 2004 which made them sell Montana Mills Bread in 2004 also at
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An Analysis of Krispy Kreme Executive Summary Krispy Kreme has been very successful at implementing Information Technologies into its daily operations. Under the exceptional guidance of Frank Hood‚ they had been able to expand across the United States and into Canada and Australia. The company plans to continue expansion in the upcoming years and eventually challenge Starbucks and Dunkin’ Donuts as the industry leader. The major problem in Krispy Kreme’s current strategy
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3.2 PEST analysis 3.2.1 Political Political factors affecting the specialist eateries industry are few and consist mainly of minimum wage and employment law changes. Krispy Kreme train their staff who usually have little experience or education; consequently‚ they pay employees minimum wage or similar and are therefore affected by minimum wage increases. Other political factors are government actions to reduce obesity; however it is very unlikely that government will legislate against
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KRISPY KREME DOUGHNUTS SWOT ANALYSIS By: Asleah Jannen C. Samporna RESOURCE | STRENGTHS | WEAKNESSES | Money | | The proponent has weak financial conditions to sustain the firm’s project so they have to raise capital by initial public offering. | Materials | The company has no problem with regards to materials for they had already networks of suppliers of the needed raw materials. Mix manufacturing is critical in supporting the high quality of KKD. To ensure freshness‚ truckloads of the
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Case Project #1: Krispy Kreme Doughnuts‚ Inc. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and condition of Krispy Kreme Doughnuts‚ Inc.? The income statement and balance sheet provides an overview of the company’s expenditures‚ future debt constraints‚ and how the company has done in previous years allowing investors and other relevant parties to make future predictions for investment purposes. Details
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FROM: JMSB Students TO: Shareholders and potential investors of Krispy Kreme Doughnuts Inc. DATE: Tuesday‚ January 19 2010 SUBJECT: Krispy Kreme Doughnuts Inc. Analysis 1) Identification of issues: * Is Krispy Kreme’s a healthy company? * What had happened to the company? * Why were so many investors fleeing the popular doughnut maker? * Were the revelations about the company’s franchise accounting practices sufficient to drive that much value out of the stock? * Were
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CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION A doughnut or donut is a type of fried dough confectionery or dessert food. The doughnut is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries‚ supermarkets‚ food stalls‚ and franchised specialty outlets. Doughnuts have a disputed history. One theory suggests they were invented in North America by Dutch settlers‚ who were responsible for popularizing other American
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Krispy Kreme began as a single doughnut shop in 1937 and grown quickly into a large public firm with franchise over the country in 2000 forward. It generated revenues through four major sources: on-premise retail sales (accounting for 27% of revenues)‚ off-premises sales to grocery and convenience stores (40%)‚ manufacturing and distribution of product mix and machinery (29%)‚ and franchisee royalties and fees (4%). Roughly 60% of sales at a store were derived from its signature product‚ the glazed
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