Background of the case. KrispyKreme is a doughnut company founded on July 13‚ 1937. Krispy Kreme’s founder Vernon Rudolph and his uncle purchased Joseph LeBeouf’s donut shop on Broad Street in Paducah Kentucky along with a secret recipe for yeast-raised doughnuts in 1933 acquired from a New Orleans French Chef. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The Krispy Kreme logo was designed by Benny Dinkins‚ a local architect. A HOLE IN
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Case 5-5 Krispy Kreme 1. In each round trip transaction‚ Krispy Kreme recognized additional income in an amount more or less equal to the funds that were paid back from the franchises. As a result‚ Krispy Kreme filed annual‚ quarterly‚ and current reports with the SEC that contained misstated financial results‚ failed to have books and records that accurately and fairly reflected its transactions and disposition of assets‚ and failed to set up and maintain internal accounting controls sufficient
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SAMPLE CASE PREPARED BY MANAGAGEMENT AND POLICY INTRODUCTION: The inception of Krispy Kreme was back in 1933 ‚ when Ishmael Armstrong ‚ a farmer and store-owner in Paducah‚ Kentucky bought a doughnut shop from a French chef. With the purchase of the shop Armstrong received the rights to a secret yeast-raised doughnut recipe. Later on during that year Armstrong’s nephew Vernon Rudolph completed high school and from being a deliver boy for the doughnut shop to a partner. At this point
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Written Assignment Krispy Kreme Doughnuts‚ Inc I. Brief History Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase‚ including a secret recipe and name‚ Krispy Kreme. Rudolph moved to Winston-Salem‚ North Carolina‚ where he opened his first Krispy Kreme shop. The business prospered and in the 1950¡¦s over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour.
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Introduction Krispy Kreme Doughnuts was the dream of a great entrepreneur‚ Vernon Carver Rudloph. Although‚ Mr. Rudolph did not invent the doughnut‚ he definitely improved the process of making the doughnuts and the taste of the doughnuts‚ with his secret recipe for yeast-raised doughnuts. There are many values‚ within‚ this organization that are passed onto employees‚ and then to customers. The company’s shared values include: integrity‚ authenticity‚ passion‚ learning‚ sharing‚ and positive
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Title of the case: Krispy Kreme Doughnuts Time Context: 2008 Summary / Abstract: Krispy Kreme Doughnuts is known to be the producer of doughnuts that they sell traditionally warm in public. The company’s success is widely known by the consumers in differents countries which makes them to be one of the outstanding companies in the business industry. But they encounter conflicts that results them to decline in some other ways. This case study on Krispy Kreme Doughnuts‚ determining the best
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Krispy Kreme Doughnuts‚ Inc. FIN Professor XXX XXXX Month xx‚ xxxx History Krispy Kreme was founded by Vernon Rudolph after he purchased the famous secret recipe of yeast-raised doughnuts in 1937 from a French chef in New Orleans. Rudolph began to sell these doughnuts wholesale to supermarkets. The demand for his doughnuts grew quickly‚ and by cutting a hole in the wall of the factory to sell directly to customers the concept of Krispy Kreme retail stores was born. The retail concept
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KRISPY KREME DOUGHNUTS‚ INC. Teaching Note Synopsis and Objectives This case considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts‚ Inc.‚ associated with a series of announcements made in 2004. Those announcements caused investors to revise their expectations about the future growth of Krispy Kreme‚ which had been one of the most rapidly growing American corporations in the new millennium. The task for the student is to evaluate the implications
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Krispy Kreme Doughnuts Question 1: Analysts are predicting that Krispy Kreme will be able to perform highly effectively and continue to grow rapidly in the coming two years. Do you agree with their analysis? If so‚ why? If not‚ why not? Key factors underlying growth: 1. Brand based on high quality product‚ highly differentiated products‚ high-volume production 2. Fragmented (regional) competition with less brand recognition 3. Strong opportunities to extend network of stores geographically
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Krispy Kreme Submitted by: Group 2 September 20‚ 2010 FACTS OF THE CASE * Krispy Kreme – founded by Vernon Rudolph in Winston-Salem‚ North Carolina in 1937. He started his business venture by selling donuts to other stores. In the 1990s‚ the company grew rapidly to a national phenomenon with 366 stores in 44 states and eventually bought Montana Mills Bread. The business encountered problems and incurred big financial losses in 2004 which made them sell Montana Mills Bread in 2004 also at
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