Krispy Kreme Turnaround Strategy Strategy Coursework John Ellis Group Arif Harbott Claudio Paleari Pia Gowland Ronald Garricks Tim Joslyn EMBA EMBA Sep10 Strategy 1 - John Ellis Group v016.pdf September 2010 Date: 12th January 2011 Word Count (excluding tables and Appendices): 2992 Page 1 Table of Contents 1 Introduction ....................................................................................................................... 3 2 Current strategy ....................
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Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme’s strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100‚000 households. They also were exploring smaller-sized stores for secondary markets. Krispy Kremes’s strong brand name‚ highly differentiated
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Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments‚ company stores operations‚ franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer‚ and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores
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P r o j e c t o f Strategic Management Case Study Krispy Kreme Doughnut HAILEY COLLEGE OF COMMERCE UNIVERSITY OF THE PUNJAB We are thankful to ALLAH (all mighty) for guiding us and giving us power and courage. Project submitted: Sir Ishfaq Ahmed This project is based on our course of S.M. We have tried to utilize our knowledge about the subject which was taught by our professor. S.M is a vast field and it was a bit difficult for us to cover it all at our learning phase. We have
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Krispy Kreme Doughnuts‚ Inc. (hereinafter‚ “Krispy Kreme”) seemed poised to become an industry leader and Wall Street chart topper in 2000‚ however‚ by 2004 the company’s stock price had plummeted. Krispy Kreme’s stock price one day after the initial public offering in April of 2000‚ was $40.63‚ giving the company a market capitalization of nearly $500 million. Investors believed Krispy Kreme was the next big money maker to enter the market. By 2005‚ Krispy Kreme shares were trading at less than
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Krispy Kreme started as a single doughnut shop in 1937 when Vernon Rudolph acquired the special recipe from a French chef. Very quickly‚ the doughnuts rose in popularity and the number of shops expanded. By April 2000‚ after the IPO Krispy Kreme shares were selling for 62 times earnings. Krispy Kreme had a share price of $40.63‚ which gave the firm a market capitalization of about $500 million. Since the IPO the company had announced an aggressive growth strategy‚ in which they planned to increase
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Krispy Kreme Doughnuts Krispy Kreme is a unique brand offering doughnuts. It is a pioneer in doughnut business‚ stared in 1933; by Vernon Rudolph bought doughnut shop in Paducah‚ Kentucky from Joe LeBeau. First‚ Rudolph started selling doughnuts to grocery stores. Soon after‚ people begin to stopping by the shop and pick up hot doughnuts. And the business begins to grow. The following is a SWOT analysis of the business case. Strength - The most dominant strength of Krispy Kreme doughnut is
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KRISPY KREME DOUGHNUTS‚ INC. CASE ANALYSIS Executive Summary Krispy Kreme doughnuts‚ Inc is facing a crisis of a drop in share price like never before since its initial public offering in the year 2000. The situation of Krispy Kreme does not look so bright after it has reacquire the underperforming franchisees’ stores worth of 170$ million. In the end of 2004‚ the company has some problem related with its accounting for the acquisitions of certain franchisees that it has to restated its financial
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nation with the Krispy-Kreme name opened on Charlotte Pike in 1933. Rudolph sold his interest in the Nashville store and in 1938 opened a doughnut shop in Winston-Salem‚ and began selling to groceries and then directly to individual customers. The first store in North Carolina was located in a rented building on South Main Street in Winston-Salem in what is now called historic Old Salem. The Krispy Kreme logo was designed by Benny Dinkins‚ a local architect. By the 1960s‚ Krispy Kreme was known throughout
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law changes. Krispy Kreme train their staff who usually have little experience or education; consequently‚ they pay employees minimum wage or similar and are therefore affected by minimum wage increases. Other political factors are government actions to reduce obesity; however it is very unlikely that government will legislate against high fat and unhealthy foods 2 . 3.2.2 Economic The continued economic downturn has meant tightened consumer spending‚ as Krispy Kreme is a non-essential
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