Information Management and Business Review Vol. 4‚ No. 4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart
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THE EFFECT OF PEST INFESTATION IN THE HOSPITALITY INDUSTRY ASSESSMENT OF THE EFFECTS IF PEST INFESTATION IN THE HOSPITALITY INDUSTRY There are so many ways that pest infestation can have negative impact in the hospitality establishment which ranges from profit losses to lower employee morale‚ legal actions in form of fines‚ sanctions‚ closure of the hospitality premises‚ health risk etc. pest infestation not only destroy the hospitality reputation but can also cause physical damage to the
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COMPETITION ANALYSIS Two Components: 1. Determination of the competition 2. Comparative analysis of the competition * 1. Competition Determination In reference to text‚ it identifies four levels of competition. * 1. Competition Determination Three Means/Approaches 1. Consumer Surveys (By gaining input into the existing location`s competitors‚ it should provide insight into who will be the future competitors at the new location) 2. Opinions of Owner/Operators
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL NAME : (NAME TO APPEAR ON THE CERTIFICATE) REF NO : th COURSE : MBA 4 Semester SUBJECT: MARKETING MANAGEMENT Case-1 : The use of the marketing mix in product launch Introduction NIVEA® is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf‚ founded in 1882‚ has grown to be a global company specialising
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11 Allocation of Joint Costs and Accounting for By-Product/Scrap Objectives After completing this chapter‚ you should be able to answer the following questions: LO.1 LO.2 LO.3 LO.4 LO.5 How are the outputs of a joint process classified? What management decisions must be made before beginning a joint process? How is the joint cost of production allocated to joint products? How are by-product and scrap accounted for? How should not-for-profit organizations account for the cost of a joint activity
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ch01 Student: ___________________________________________________________________________ 1. 2. 3. 4. 5. 6. Marketing is basically selling and advertising. True False According to the text‚ marketing means "selling" or "advertising." True False Marketing‚ in the literal sense‚ means "selling" or "advertising." True False Marketing means "promotion and selling." True False Actually making goods or performing services is called marketing. True False Estimating what price consumers are willing
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DEVELOPING PRODUCT-IDENTIFICATION AND ASCERTAINING ITS DEMAND IN METROPOLITAN CITIES OF INDIA INTRODUCTION 1.0 Background & Need of the Problem Most of the schools in big Indian cities start functioning at 7.30 -8.00 in the morning and work up to 1.30 -2.00 p.m. with some variation in some day schools. This range of timings in double-shift schools is still less. For reaching the school on time‚ children have to leave much earlier
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CHAPTER OBJECTIVES When students finish this chapter they should understand that: • Perception is a three-stage process that translates raw stimuli into meaning. • Products and commercial messages often appeal to our senses‚ but we won’t be influenced by most of them. • The design of a product today is a key driver of its success or failure. • Subliminal advertising is a controversial—but largely ineffective—way to talk to consumers. • We interpret the stimuli
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INTRODUCTION : The purpose of this project is to introduce the students to a better understanding of what business really is and how the world of business comes together from scratch. Pune university has made it compulsory to students studying BBA to have business exposure through industrial visit. The faculty of Sinhgad College Of Commerce arranged an industrial visit for students to Hyderabad. Hyderabad apart from being a great holiday destination
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Chapter 9: Creating Brand Equity GENERAL CONCEPT QUESTIONS Multiple Choice 1. At the heart of a successful brand is ________‚ backed by creatively designed and executed marketing. a. price b. promotion c. a great product or service d. a great slogan e. a brand concept Answer: c Page: 273 Level of difficulty: Easy 2. The strategic branch management process involves four main steps. Which of the following would NOT be among those steps? a. Measuring consumer
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