國立中山大學企業管理學系碩士班 碩士論文 Understanding Factors Influencing Consumers ’ Decisions to Consume Breakfast and Ready-to-Eat Cereals 研究生：徐慧中撰 指導教授：周泰華 中華民國 九十六年 六月 Acknowledgements I wish to thank the many people who have made significant contributions to this research. I wish to acknowledge the excellence help and advice provided by Lin Lin Ku‚ the Senior Product Manager of Kellogg Asia Marketing Incorporation‚ Taiwan Branch. It was my honor to be able to interview Lin Lin Ku‚ and to obtain
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Licensed to: iChapters User Licensed to: iChapters User Managerial Economics Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied‚ scanned‚ or duplicated‚ in whole or in part. Licensed to: iChapters User Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied‚ scanned‚ or duplicated‚ in whole or in part. Licensed to: iChapters User Managerial Economics Applications‚ Strategy‚ and Tactics TWELFTH EDITION JAMES R. MCGUIGAN JRM Investments
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chapter 1 INTRODUCTION TO FINANCIAL STATEMENTS ● the navigator ● ● ● ● ✓ Scan Study Objectives Read Feature Story Scan Preview Read Text and Answer Do it! p. 5 p. 11 p. 18 p. 20 Work Using the Decision Toolkit Review Summary of Study Objectives Work Comprehensive Do it! p. 23 Answer Self-Test Questions Complete Assignments Go to WileyPLUS for practice and tutorials Read A Look at IFRS p. 42 study objectives After studying this chapter‚ you should be able to: 1 Describe the primary
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T LITTLE BOO K HE THAT BUILDS WEALTH The Knockout Formula for Finding Great Investments PAT DORSEY FOREWORD BY JOE MANSUETO FOUNDER‚ CHAIRMAN‚ AND CEO OF MORNINGSTAR‚ INC. John Wiley & Sons‚ Inc. ffirs.indd v 2/1/08 12:55:38 PM ffirs.indd iv 2/1/08 12:55:38 PM T K H LITTLE BOO E THAT BUILDS WEALTH ffirs.indd i 2/1/08 12:55:36 PM Little Book Big Profits Series In the Little Book Big Profits series‚ the brightest icons in the financial
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Contents Preface: Why Brainfluence? Acknowledgments About the Author Chapter 1: Sell to 95 Percent of Your Customer’s Brain Brainfluence Takeaway: Stop Selling to 5 Percent of Your Customer’s Brain Section One: Price and Product Brainfluence Chapter 2: The “Ouch!” of Paying Bundling Minimizes Pain Fairness Counts Credit as Painkiller Brainfluence Takeaway: Minimum Pain‚ Maximum Sales Chapter 3: Don’t Sell Like a Sushi Chef Paying for Pain Avoidance Brainfluence Takeaway: Avoid Multiple
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Reading Sections Foreword Introduction 1. A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2. THIS MUST BE THE PLACE Product Placement‚ American Idol ‚ and Ford’s Multimillion-Dollar Mistake 3. I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4. I CAN’T SEE CLEARLY NOW Subliminal Messaging‚ Alive and Well 5. DO YOU BELIEVE IN MAGIC? Ritual‚ Superstition‚ and Why We Buy 6. I SAY A LITTLE PRAYER Faith‚ Religion‚ and Brands 7. WHY DID I CHOOSE
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PowerPoint by Milton M. Pressley Creative Assistance by D. Carter and S. Koger 1-1 www.bookfiesta4u.com Chapter 1 Defining Marketing for the st Century 21 by PowerPoint by Milton M. Pressley University of New Orleans 1-2 www.bookfiesta4u.com Kotler on Marketing The future is not ahead of us. It has already happened. Unfortunately‚ it is unequally distributed among companies‚ industries and nations. 1-3 www.bookfiesta4u.com Chapter Objectives In this chapter we will address
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Marketing Management‚ 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a ________ as
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Bibliography: http://www.emeraldinsight.com http://www.winsite.com/authors/sqaki.com+11+porterfiveforces+/1/ - retrieved on: 15 January 2012. http://www.harbott.com/2011/01/29/porters-five-forces-industry-analysis-forkrispy-kreme/ - retrieved on: 17 March 2012. http://www.top100espresso.com/coffee_consumption_statistics_report.html (retrieved on: 5 December 2011. http://www.exxonmobil.com/Corporate/default.aspx - retrieved on: 27 March 2012. http://www.exxonmobil.com/Corporate/community_foundation
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IMPROVING EMPLOYEE PERFORMANCE THROUGH APPRAISAL AND COACHING Second Edition IMPROVING EMPLOYEE PERFORMANCE THROUGH APPRAISAL AND COACHING Second Edition Donald L. Kirkpatrick Foreword by Dick Grote American Management Association New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto • Washington‚ D.C. Special discounts on bulk quantities of AMACOM books are available to corporations‚ professional associations
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