DSM 303 - Marketing Research Case Study 2012 Contents Executive Summary....................................................................................................................................... 2 Section 1: Introduction to Krispy Kreme Doughnut‚ Inc. ............................................................................. 2 Section 2: Development of Research Questions‚ Objectives and Hypotheses. ............................................ 4 Section 3: Research Methodology
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franchise asset has indefinite life‚ Krispy Kreme can expand its economic benefits. On its 2003 balance sheet‚ the company has reacquired franchise rights as asset that worth $48‚502; and as the company continues to reacquire franchise rights‚ the worth of its asset boosts up to $174‚537 the next year (Exhibit 1). In addition‚ because the rights have indefinite life‚ they do not have to be amortized. Net income becomes greater. One factor that suggests that Krispy Kreme’s franchise rights have indefinite
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Krispy Kreme Doughnuts Teaching Note Background Krispy Kreme (KKD) has achieved spectacular growth in the last few years using an area developer model to expand geographically. This case examines the factors that have driven its growth and their sustainability in the coming two years. Students are provided with forecasts made by financial analysts at CIBC. They are then asked to identify and evaluate the assumptions underlying these earnings forecasts. Since the CIBC report does not provide
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Krispy Kreme DoughnutsQuestion 1: Analysts are predicting that Krispy Kreme will be able to perform highly effectively andcontinue to grow rapidly in the coming two years. Do you agree with their analysis? If so‚ why? If not‚why not? Key factors underlying growth: 1.Brand based on high quality product‚ highly differentiated products‚ high-volume production2.Fragmented (regional) competition with less brand recognition3.Strong opportunities to extend network of stores geographically.4.Great steps
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Rokeach Value System Joseph Nathan Cruz Terminal Value: A comfortable life Instrumental Value: Ambitious Life defining moment: When he passed UP entrance test. Case Facts: * He pursues creative writing even though he came from a technical school. - He is determined to take up the course he wants. * “I’m an aggresive person.” - He tends to be dominant in classroom and this shows ambitiousness because he likes to have a high grades. * He maintained a 1.32 class standing all throughout
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Company Background Krispy Kreme Doughnuts‚ Inc. is the parent company of the Kripsy Kreme Doughnuts chain stores. It was established in 1937 and the company is based in Winston-Salem‚ North Carolina‚ United States. The founder of the company‚ Vernon Carver Rudolph began his career with a small retailer business. He started his business by renting spaces for only manufacturing purposes and then sends the donuts to groceries to be sold. He then bought the doughnut shop in Paducah‚ Kentucky‚ from
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Markeith Turner MW:12:00-1:20 1.An undercover drug informant learned from a mutual friend that Philip Friedman “knew where to get marijuana.” The informant asked Friedman three times to get him some marijuana‚ and Friedman agreed after the third request. Shortly thereafter‚ Friedman sold the informant a small amount of the drug. The informant later offered to sell Friedman three pounds of marijuana. They negotiated the price and then made the sale. Friedman was tried for trafficking in
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Complete Overview {The Value Line Investment Survey © 2008‚ Officers‚ directors‚ employees and affiliates of Value Line‚ Inc. (“VLI”)‚ and Value Line’s investment-management affiliate‚ EULAV Asset Management‚ LLC (“EULAV”)‚ a wholly-owned subsidiary of Value Line‚ Inc.‚ the parent company of Value Line Publishing‚ Inc. (“VLPI”)‚ may hold stocks that are reviewed or recommended in this publication. EULAV also manages investment companies and other accounts that use the rankings and recommendations
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cash a. Is this a real or financial asset? b. Is society any richer for the discovery? c. Are you wealthier? d. Is anyone worst off as a result of the discovery? 2. The average rate of return on investment in large stocks has outpaced that on investments in T-Bills by about 8% since 1926 in US. Why‚ then‚ does anyone invest in T-Bills? 3. You see an advertisement for a book that claims to show how you can make RM1 million with no risk and with no money down. Will you buy
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Intrinsic Viscosity Introduction One of the most precise measurements in polymer science is also the simplest and cheapest. Intrinsic viscosity‚ which is measured from the flow time of a solution through a simple glass capillary‚ has considerable historical importance for establishing the very existence of polymer molecules. It also provides considerable physical insight. In this lab‚ each group will study the intrinsic viscosity of hydroxypropylcellulose‚ a common polymer derived from cellulose--hopefully
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