KRISPY KREME DOUGHNUTS‚ INC. Teaching Note Synopsis and Objectives This case considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts‚ Inc.‚ associated with a series of announcements made in 2004. Those announcements caused investors to revise their expectations about the future growth of Krispy Kreme‚ which had been one of the most rapidly growing American corporations in the new millennium. The task for the student is to evaluate the implications
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(external) forces are equal in magnitude‚ while supply–demand curves are unitary elastic. Given a certain event/scenario‚ (a) analyze the curve/s affected‚ shifts or movements and the direction‚ and (b) effect to equilibrium price (P*) and equilibrium quantity (Q*) Scenario 1 a. Prices of optical drives suddenly increase The production cost has increased so the supply decreases and eventually the price go up. The supply curve shifts to the left. b. A new market-standard
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Krispy Kreme Doughnuts Question 1: Analysts are predicting that Krispy Kreme will be able to perform highly effectively and continue to grow rapidly in the coming two years. Do you agree with their analysis? If so‚ why? If not‚ why not? Key factors underlying growth: 1. Brand based on high quality product‚ highly differentiated products‚ high-volume production 2. Fragmented (regional) competition with less brand recognition 3. Strong opportunities to extend network of stores geographically
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exchange rates are determined 2. The scarcity principle implies that A. people will never be satisfied with what they have B. as wealth increases‚ making choices becomes less necessary C. the prices of scarce goods must rise due to excess demand D. choices must be made and tradeoffs will occur 3. The ’no-free-lunch’ principle is another name for the A. cost-benefit principle B. the scarcity principle C. the ceteris paribus principle D. the marginal (not average) principle
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is discrimination against them in other areas of the city. Rents paid are a very high percent of peoples’ incomes. (a) Would the demand for apartments in this area be relatively inelastic or relatively elastic? State why. (b) Would the supply of apartments in this area be relatively inelastic or relatively elastic? State why. 1 (c) Draw the demand and supply curves as you have described them‚ showing the initial equilibrium price and quantity. Label carefully. (d) Now assume the government creates
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Introduction 3 The Demand Curve 4 Movement along the demand curve: 5 Difference between movement or shifts along the demand curve 6 Shifts in the demand curve: 6 Factors that causes the demand curve to shift 8 Price of the good: 8 Price of related goods: 8 Substitutes: 8 Complements: 9 Income: 9 Individual taste and preferences: 9 Supply 9 Law of supply 9 Movement along and shifts in supply curve 10 Movement along the supply curve 11 Shifts in the supply curve 11 Factors
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Krispy Kreme Turnaround Strategy Strategy Coursework John Ellis Group Arif Harbott Claudio Paleari Pia Gowland Ronald Garricks Tim Joslyn EMBA EMBA Sep10 Strategy 1 - John Ellis Group v016.pdf September 2010 Date: 12th January 2011 Word Count (excluding tables and Appendices): 2992 Page 1 Table of Contents 1 Introduction ....................................................................................................................... 3 2 Current strategy ...........
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Krispy Kreme Submitted by: Group 2 September 20‚ 2010 FACTS OF THE CASE * Krispy Kreme – founded by Vernon Rudolph in Winston-Salem‚ North Carolina in 1937. He started his business venture by selling donuts to other stores. In the 1990s‚ the company grew rapidly to a national phenomenon with 366 stores in 44 states and eventually bought Montana Mills Bread. The business encountered problems and incurred big financial losses in 2004 which made them sell Montana Mills Bread in 2004 also at
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Dunkin’ Donuts‚ Krispy Kreme‚ Tim Hortons‚ Winchell’s Donut House and LaMar’s Donuts. As shown on the pie chart‚ there is a significant difference in the market share of these competing sellers‚ with Dunkin’ Donuts dominating with a 2002 worldwide sales of $2.7 billion‚ followed by Krispy Kreme and Tim Hortons‚ each with over $620 million in total sales. (2002 Sales for Winchell’s Donut House and LaMar’s not provided.) KRISPY KREME’S BROAD DIFFERENTIATION STRATEGY Krispy Kreme Doughnuts (KKD)
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weaknesses‚ opportunities‚ and threats compared to their internal and external environments. When it comes to Krispy Kreme‚ their SWOT analysis showed some interesting points. Some of their strengths were great brand recognition‚ centralized manufacturing‚ effective supply chain management‚ and the “donut theatre” experience. When it comes to brand recognition‚ everyone knows who Krispy Kreme is and what they do. From a marketing standpoint‚ this is very a very important hurdle to jump‚ because companies
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