KRISPY KREME DOUGHNUTS‚ INC.—2004 Cynthia Duff Francis Marion University Ticker Symbol: KKD www.krispykreme.com The neon sign "Hot Doughnuts Now‚" when illuminated‚ lures hungry customers into the local Krispy Kreme stores. The sign signals that Krispy Kreme ’s signature product‚ Hot Original Glazed doughnuts‚ are right now rolling under the glazing process and are ready to be devoured by anxiously waiting customers. There ’s nothing better than a hot‚ fresh‚ fluffy glazed doughnut that melts
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Krispy Krème Doughnuts Objective: To develop an investment recommendation for Krispy Krème Doughnuts and conclude whether they should go ahead with their on going expansion strategy or not. To achieve this objective‚ historical financial statements will have to be analyzed and an assessment of the future financial health of the firm be made. Based on the case‚ it is evident that Krispy Krème Doughnuts opened to the public with a boom‚ with its share prices rising form $5.5 to $9.25 in just one
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DSM 303 - Marketing Research Case Study 2012 Contents Executive Summary....................................................................................................................................... 2 Section 1: Introduction to Krispy Kreme Doughnut‚ Inc. ............................................................................. 2 Section 2: Development of Research Questions‚ Objectives and Hypotheses. ............................................ 4 Section 3: Research Methodology
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Krispy Kreme DoughnutsQuestion 1: Analysts are predicting that Krispy Kreme will be able to perform highly effectively andcontinue to grow rapidly in the coming two years. Do you agree with their analysis? If so‚ why? If not‚why not? Key factors underlying growth: 1.Brand based on high quality product‚ highly differentiated products‚ high-volume production2.Fragmented (regional) competition with less brand recognition3.Strong opportunities to extend network of stores geographically.4.Great steps
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franchise asset has indefinite life‚ Krispy Kreme can expand its economic benefits. On its 2003 balance sheet‚ the company has reacquired franchise rights as asset that worth $48‚502; and as the company continues to reacquire franchise rights‚ the worth of its asset boosts up to $174‚537 the next year (Exhibit 1). In addition‚ because the rights have indefinite life‚ they do not have to be amortized. Net income becomes greater. One factor that suggests that Krispy Kreme’s franchise rights have indefinite
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Krispy Kreme Doughnuts Teaching Note Background Krispy Kreme (KKD) has achieved spectacular growth in the last few years using an area developer model to expand geographically. This case examines the factors that have driven its growth and their sustainability in the coming two years. Students are provided with forecasts made by financial analysts at CIBC. They are then asked to identify and evaluate the assumptions underlying these earnings forecasts. Since the CIBC report does not provide
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Company Background Krispy Kreme Doughnuts‚ Inc. is the parent company of the Kripsy Kreme Doughnuts chain stores. It was established in 1937 and the company is based in Winston-Salem‚ North Carolina‚ United States. The founder of the company‚ Vernon Carver Rudolph began his career with a small retailer business. He started his business by renting spaces for only manufacturing purposes and then sends the donuts to groceries to be sold. He then bought the doughnut shop in Paducah‚ Kentucky‚ from
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Markeith Turner MW:12:00-1:20 1.An undercover drug informant learned from a mutual friend that Philip Friedman “knew where to get marijuana.” The informant asked Friedman three times to get him some marijuana‚ and Friedman agreed after the third request. Shortly thereafter‚ Friedman sold the informant a small amount of the drug. The informant later offered to sell Friedman three pounds of marijuana. They negotiated the price and then made the sale. Friedman was tried for trafficking in
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Krispy Natural Problem Identification 1. Marne’s high expectations are not realistic- wants to double projections a. Test market results for the southeast regions do not indicate an impressive gain in the market (i.e. market share increased from 9% to 10% when it was expected to reach 15%‚ display activity was below what the team expected) b. The good results in Columbia were due to sampling‚ significant price discounts and couponing- can’t keep this 2. Test market results for the southeast regions
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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