The refrigerated-cookie product line of Pillsbury’s refrigerated baked goods (RBG) category is considered to be the sign of success for this grouping. However‚ the cookie segment’s annual volume growth over the past several years is virtually non-existent and household penetration is on the decline. In response to this‚ Ivan Guillen‚ the marketing manager for the RBG line has conducted consumer insight research‚ cookie and usage studies‚ and in-home discovery workshops to help develop a new marketing
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Recommendations Mr. Guillen had to decrease the percentage of scratch users in Canada (61%) to that in the United States (49%) in view of similarities in consumer demographics and family structure. As stated above‚ the study had revealed that the quality of cookie dough or flavors offered were not valued as highly in Canada as in the United States. It was interesting that even Mr. Guillen himself questioned if there was a taste or formula issue. The first step that GMCC should do was to ensure the refrigerated
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Cookies-N-Cream Case Study 1. What are some location advantages that Cookies-N-Cream has that a brick-and-mortar retailer doesn’t have? Are there any drawbacks to a mobile vendor’s choice of location? The first advantage that comes to mind is the lack of property tax. Selling out of a van eliminates this tax. It also allows them to drive to the customer‚ they can relocate to a busier place if the location they are currently set up at is slow. The drawback is it may be difficult to find if
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Company Analysis Report – Coca Cola Company Sherry L. Crowe Argosy University April 27‚ 2015 Introduction Coca Cola Company is a global beverage company that has been in operation for over a century. The company has to a great extent maintained its leadership position and enjoyed a greater market share for quite a long period. The American multinational beverage corporation produces a wide range of products but is best known for its product coca cola. It carries out its corporation
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Continuing Cookie Chronicle October 4‚ 2015 By: Sobihaa Sivarasa a) The form of business I would recommend Natalie Koebel to use for her business is proprietorship. I recommend proprietorship as the form of her business because first‚ she is just starting her business so‚ at the start it would be a small business and secondly‚ she is starting off as a part time business. The benefits of a sole proprietorship are they earn all profits and usually to start off the business she would
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Professional Discussion 1 A 2.2 assess candidates performance against the agreed standards Q. How do you use observation of performance to demonstrate achievement of particular standards? * Observation is used to assess the competency of a candidate in performing physical tasks in a realistic working environment‚ usually the workplace. * To be competent‚ the candidate must show that he/she has the ability to carry out a task safely against the occupational standards of the relevant
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7317 – Vocational Assessors Award Underpinning Knowledge Requirements ________________________________________ Q1. The way how I identify and use different types of evidences when carrying out assessments are by reading through all the chosen units assessment reports to have a clear understanding of the criteria/elements which the candidate must meet. The different types of evidences which can be used are‚ Task Statements‚ Work Product/Work Evidences‚ Observations‚ Supplementary Evidences
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| GLOBAL MARKETING-2 | | | PILLSBURY COOKIE CHALLENGE | | GROUP-12‚ Roll No-2210‚2240‚2249 | 10/20/2011 | | What consumers should the team target? Pillsbury should target Scratch Users segment which is 61% as compared to 49% in US. They have almost 24% as refrigerated users‚ when we go through the qualitative research which suggests the following: * Product should be easy‚ quick‚ practical‚ affordable and pleasing to children. * The Baking experience was important
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How Do You Make the Best Cookie? Who doesn’t love a good cookie? The quest for that melt-in-your-mouth‚ gooey‚ and blissful tasting cookie is a never-ending battle. My science experiment will answer the age-old question: Is it possible to make the perfect cookie? My science experiment is identifying the best method for making the most delicious cookie. If I vary the amount of time I refrigerate the cookie dough‚ then the batch that was freshly baked will be moister and ultimately
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University of Technology‚ Sydney 49006- Risk Management in Engineering Risk Management Plan for a Small Business Rita Nusheiwat Autumn 2014 University of Technology‚ Sydney 49006 – Risk Management in Engineering Risk Management Plan for a Small Business Rita Nusheiwat | 11458039 EXECUTIVE SUMMARY This report presents the risk management strategy focused on the financial risks of running a fictional convenience store located in the suburb of Bella Vista in Sydney. This study is based on the
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