needed to break even. Based on the existing sales mix and production units given (Valves 7‚500‚ Pumps 12‚500 and Flow Controllers 4‚000)‚ the break-even prices in dollars (BEP$) are shown as below: Therefore‚ based on the data above‚ if the company cut its prices to just cover short-term variable costs‚ the company’s total sales would fall by 4.05%‚ from $2‚152‚500 to $2‚065‚387‚ which would also result in 4.05% drop in the selling price of each unit of products‚ total variable costs at $699
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Marketing Case Study (2) Godrej ChotuKool: A Cooling Solution for Mass Markets Q.1. Assess the business scenario for ChotuKool? What are the critical success factors for this product to succeed? ChotuKool falls in to the business of refrigeration‚ to understand the business better let us understand the overall refrigeration business But before that lets looks at the consumer durable market‚ the consumer durable market consists of products from watches to fans. With the help of the below mentioned
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1. Can you identify examples of decision about each part of the mix that are being made in the cookie program? Yes‚ the decisions made on the cookie program is the Four Ps. Product what is being sold is the top selling girl scout cookies (thin mint‚ do-si-dos‚ trefoils‚ samosa‚ lemon chalet cream‚ and tagalongs Place the girl scout have to go to places that are very populated such as shopping center where there is a lot of people and money is being spend. Promotions are commercial the Girl Scout
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Solutions in the case Banc One’s stock price has fallen recently due to concerns of investors and analysts about the heavy use of the entity of interest rate derivatives. Dick Lodge‚ chief investment officer in charge of the bank’s investments and derivatives portfolio‚ the Director General shall recommend a plan of action to allay the fears of investors to the market and communicate the reasons for Banc One use of derivatives. The Bank uses interest rate swaps to manage its earnings sensitivity
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QAUNTITATIVE TECHNIQUES SOLUTION FOR THE CASE CUTTING CAFETERIA COSTS LPP MODEL FOR CAFETERIA COST CUTTING Objective: To reduce the purchase of potato and green beans‚ so as to meet the conditions of the various constraints to achieve the goal of minimizing the purchase cost. Constraint conditions: Potatoes Green Beans Protein 1.5 g per 100 g → 1.5% 2 g per 100 g → 2% Iron 0.3 mg per 100 g → 0.3% 1.2 mg per 100 g → 1.2% Vitamin C 12 mg per 100 g → 12% 10 mg per 100 g → 10%
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Context: Alco a US based company founded in 1943‚ started with the business of making lighting fixtures. It went public in 1963 and since then it has introduced many new lighting fixtures. It been very successful in distributing its products nationwide until recently company when it found that the company’s profitability has began to worsen due to intensified competition in spite of the great product quality. It hired Gary Fisher to identify the problem and restructure the company. He identified that
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Case Study: Hill County Snack Food Co. 1.1 How much business risk does Hill County face? Hill County operates in a very competitive market where new potential entrants can be a threat to its operation either through lower price offering or lower production cost. Competition from peer companies has significant effect on its operation‚ because Hill County is price taker in the market‚ that is‚ increase in prices is not one of the choices it can implement. Also‚ due to the fact that its profitability
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1. When analyzing the buyer decision process of a traditional Porsche customer I found that they primarily produce sports cars and mainly appeal to a selective market segment of economically stable and target the high class. The company purchases reflect themselves and personal achievement showing the customer why they should buy cars like Porsche. The customers purchase the product because it is a fun car to drive and enjoy and because of the brand name. 2. The traditional Porsche customer decision
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We decided to group all the retail companies together by understanding that a retail company will have a relatively low collection period and then break them down further based upon our knowledge and research of industry averages. We believe that the Department store is represented by column K. The first aspect that caught our attention was the fact that there was a very large amount of inventory‚ which makes sense because a department store will need to have a continuous flow of inventory in
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receiving‚ packaging and payment receiving: 15 orders per hour. The bottleneck of the process would be oven‚ whose capacity is 6 orders per hour. Excluding the order receiving‚ mixing and spooning time of the first order (1+6+2=9 minutes) and the cookie cooling‚ packaging and payment receiving time of the last order (5+2+1=8 minutes)‚ we have 3.72 hours which allows us to fill in 22.3 orders in one night. The number of orders has to be an integer. So‚ we can fill in orders. 2. A) each order consists
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